Online advertising VAT

AndyPix

Just buy the ads and stop worrying about it all.


As stated above - you are over thinking this

forgotmyname

You do know you pay VAT on your weekly shopping don't you?

Maybe write an app instead?

onomatopoeia99

forgotmyname wrote: »

You do know you pay VAT on your weekly shopping don't you?

Food is zero rated for VAT. I understand what you're trying to say, but bad example :rotfl:

stragglebod

onomatopoeia99 wrote: »

Food is zero rated for VAT. I understand what you're trying to say, but bad example :rotfl:

My weekly shop consists entirely of ice cream.

wongataa

onomatopoeia99 wrote: »

Food is zero rated for VAT. I understand what you're trying to say, but bad example :rotfl:

Not all food!

googler

You pay VAT on lots of things you buy. You don't need to account for it as a consumer.

You only need to account for it if, as a business, you want to offset the VAT you took in against the VAT you paid out

Example

You buy £1000 of materials (excl VAT) and pay £200 VAT to someone else on these purchases
You make stuff with materials and sell it
You take in £2000 in sales of stuff (excl VAT), and charge £400 VAT on them

The difference in the VAT figures (£400 less £200 = £200) is what you now owe HMRC, but this ONLY applies if you and the suppliers are both VAT registered. Consumers, who are not VAT registered, who simply buy things from VAT-registered businesses, don't do this.

googler

However, from one of your quotes above;

"AdWords can only be used for business purposes in the European Union."

There you have it. Stop worrying about VAT on the price, because if you're not actually using Adwords to promote a business, you'll be in violation of the Terms of Business that you agree to when you sign up. VAT will be irrelevant by that point.