MSE News: MoneySupermarket fined for emailing customers who'd asked not to be...

Former_MSE_Megan_F

Comparison site MoneySupermarket has been fined £80,000 after it sent an email to millions of customers who had opted out of marketing messages...

Read the full story:
'MoneySupermarket fined for emailing customers who'd asked not to be contacted'

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Doc_N

Brave of you to publish this quite so prominently, given that it owns MSE. Well done!

pmduk

Journalistically would have been more honest to mention the ownership link in the story, in my opinion.

Castle

Here's the link to the ICO investigation:-
https://ico.org.uk/about-the-ico/news-and-events/news-and-blogs/2017/07/moneysupermarket-fined-for-ignoring-customers-marketing-email-opt-outs/

[Deleted User]

pmduk wrote: »

Journalistically would have been more honest to mention the ownership link in the story, in my opinion.

I agree, but the link was bound to be revealed here in the comments. Since there are still many who think Martin Lewis still owns and runs MSE, I doubt there will be any harm to the brand.

Glad to see such fines handed out, but sad that it hasn't happened to more unscrupulous firms than Money Supermarket.

Ectophile

Doing the maths, £80000 divided by 7.1 million is 1.126p per email.

So even if Money Supermarket got only a small success rate from that email campaign, then they will have earned a lot more than £80000 from it.

[Deleted User]

Ectophile wrote: »

So even if Money Supermarket got only a small success rate from that email campaign, then they will have earned a lot more than £80000 from it.

Nowhere is it required that punitive fines have to exceed the amount of any profit resultant from the misconduct. It's still money lost to the company.

In any case, I don't imagine much profit was gained directly from upsetting people who had opted out of unsolicited communication by sending them "updated terms and conditions" along with an invitation for them to reconsider their privacy settings ...

Rainbowgirl84

ML sold his soul to a devil and should be ashamed.

dacouch

Doc_N wrote: »

Brave of you to publish this quite so prominently, given that it owns MSE. Well done!

I would expect them to make a song and dance of it...


https://www.youtube.com/watch?v=We8M9e8fPW4

hollydays

Rainbowgirl84 wrote: »

ML sold his soul to a devil and should be ashamed.

If only we had such riches 😀
It's called business