Discount stores - so much more generous!?

BlueBella

I have often wondered why the likes of B&M, Aldi, Nisa, Poundland etc give so much more away on their social media sites than the likes of John Lewis, M&S and Debenhams? Their prizes range from large hampers to £50/£100 vouchers and often several times a week, yet the larger non discount stores run a giveaway once in a blue moon! Anyone know why? :question:

Some supermarkets are more generous than others too eg Morrisons and Iceland run loads of social media comps, whereas Tescos and Sainsburys hardly ever mention the word 'giveaway'! :eek::eek:

Zanzib

Probably because B&M, Aldi, Nisa, Poundland have a lower profile and need the publicity.

Morrisons and Iceland probably have few stores, so again need to heighten consumer awareness and footfall.

mjm3346

Maybe they need to get more of a "buzz" going as some of them have a smaller user base, also more likely that their customers/potential customers are price driven and attracted by competitions, depends how the marketing dept splits the budget (Hampers from one of the "cheaper" ones are usually £10 worth of items and not a wicker basket so not exactly over generous*).
The Currys wish list stopped because they wanted to spend the money pushing black Friday/cyber Monday instead.


(One posted today, it's poundland that describes £10 worth of gardening items of their choice as a "Gardening Hamper", the value is only in the T&Cs)

BlueBella

Thanks xxx

janE1956

The sainsbury mag ones are on here every month

ikkle87

Tesco's do loads of comps and with rather generous prizes too but they tend to be focussed around instore and purchases rather than social media apart from the weekly twitter/fb comp for £50 they just did a massive promo with walkers snap n share giving away ps4's, footballs, headphones etc

BlueBella

janE1956 wrote: »

The sainsbury mag ones are on here every month

Oh yes, forgot about tjose!

One-Eye

Being a "Discount" business doesn't mean it isn't a large and profitable business (think of Ryanair compared to British Airways for example). B&M turnover is about £2.2bn with underlying profits approx £200m and Poundland manages just over half of that. They employ about 40,000 between them.

They will have marketing budgets in proportion to their size, and whereas John Lewis and M&S spend millions on expensive Christmas TV adverts, the discounters prefer to spend on leaflets and comps.

sleepyjones

I kinda assume that a shop like John Lewis (for example) would see running a competition as cheapening the brand, don't know if that's the reality of it though.

xoxlauraxox

I think some businesses spend more Money on advertising their through TV and high cost advertising. Some decide to use a smaller budget on mainstream advertising and save a lot of money by promoting the brand through competitions.

Blueyez

mjm3346 wrote: »

The Currys wish list stopped because they wanted to spend the money pushing black Friday/cyber Monday instead.

I only got into comping after that was pulled, yet I hear so much about it. The Advents last year in my opinion were a bit meh, the year before there seemed to be so much more so I can only imagine what they used to be like.