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Free Apple iWatch - Vitality Life

Hi Guys,

Humour me on this and I apologise for my dimness if that's how it comes across. I need something explaining so I can get my head around it.

Vitality are offering a new £369.00 Apple iWatch for people who already have life insurance with them and the idea being that the more active you are the lesser the direct debit on paying back the £300 loan as you need to pay the £69.00 upfront.

If you are reasonably active however no gym guru then the most you will pay back per month over I think 24 months is £12.50. On the flip side if you are uber fit and hit the gym everyday then your DD is £0. If this is the case how do Vitality make there money back on the £300 loan?

Appreciate any feedback.

Comments

  • [Deleted User]
    [Deleted User] Posts: 35,242 Forumite
    Part of the Furniture 10,000 Posts Photogenic Name Dropper
    By increasing customer numbers based on the appeal of a free watch.

    Plus of course, it provides them with a mass of data on the real exercise patters of its customers, so pricing can be refined.
  • Weighty1
    Weighty1 Posts: 1,218 Forumite
    Tenth Anniversary 1,000 Posts Name Dropper
    Also, by increasing the fitness of their client bank they may reduce the number of claims they experience. Saving one claim for £100,000 would cover the cost of a lot of iWatchs.
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