Are value / Basic brands disappearing from the supermarkets?

MrsStepford

Thing is, that people who don't shop in Tesco much (like me) will pick up a brand like Eastman poitato salad and think it's an indy.

I wasn't buying Tesco Value or Tesco Everyday potato salad, I was buying Tesco own brand potato salad, from my local Tesco Express.

Now that I don't have to make a list and walk to another supermarket to save 1p per tin on value tomatoes, I am not obsessing over prices. So I wouldn't automatically think 'that's cheap potato salad, must be a re-branded value range'. I tried it, found lots of spud which seemed almost raw and after a couple of times, haven't bought it since.

MrsStepford

Possible reasons
- prices of raw materials have gone up so the supermarket can't afford to sell so cheaply
- maybe the numbers of people in stores has fallen, just as they have for department stores eg House of Fraser and Debenhams both in trouble, so supermarkets have to cut ranges and concentrate on shoppers with more money

robin58

MrsStepford wrote: »

Possible reasons
- prices of raw materials have gone up so the supermarket can't afford to sell so cheaply
- maybe the numbers of people in stores has fallen, just as they have for department stores eg House of Fraser and Debenhams both in trouble, so supermarkets have to cut ranges and concentrate on shoppers with more money

possible reason.

If it isn't available the customer will either buy the next version upwards or branded.

Then the supermarket makes more profit per item.

So basically more money off the customer is the driving force.