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Haggling a lease deal

Hi all,

I'm looking at arranging a lease on a new BMW i3 and have received a lease quotation from BMW directly.

I've never leased a car before so am unsure whether you can haggle as much as you can when buying a used car. The price of the car is £40k, with 0% APR and a £4k deposit contribution from BMW and a £4.5k government grant deduction, meaning the lease total is £31.5k.

I know it's not an exact science, but can anyone give me an idea of (realistically) how much I should aim to reduce the price by? Or to put it another way, how much have others managed to reduce the on-the-road price by when negotiating a lease on a new car?

Many thanks for any advice
Matt
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