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To cut to the chase, I think the OP's issue is that in his experience they don't taste the same - he thinks the value brand tastes weaker. And when he checked, he thought he had found confirmation in the difference in fruit content (when, in fact, that is only part of the story).
I think we've established:
- Value brands sometimes don't taste the same, or even "as good" as the standard or premium options.
- The flavour of Orange squash is not simply about the proportion of fruit juice, but also a question of other flavourings (including fruit pulp) and sweeteners.
- Manufacturers are not going to stop playing with the concentration of squashes as there are both economic and marketing benefits to doing so. Robinsons Squash'd anyone?
Good post and good to end on.
I drink loads of dilute and believe i would have saved a lot if had bought own brand, though obviously dont measure so dont know exact details.
Thanks for tip on high juice ive always stayed clear but will give it a go.