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used car dealer prices

bmw528i
bmw528i Posts: 36 Forumite
Sixth Anniversary 10 Posts Combo Breaker
in Motoring
Hello All
I've put my car up for sale at £3000. At the same time I noticed that all dealers seem to price their cars at for example £2990.


Was wondering why do they do this and not just round of the figures.

Comments

  • JJ_Egan
    JJ_Egan Posts: 20,281 Forumite
    Part of the Furniture 10,000 Posts Name Dropper
    It used to be £2999 for the same reason as 99p stores .Perception that £2999 is not three grand .
  • neilmcl
    neilmcl Posts: 19,460 Forumite
    Part of the Furniture 10,000 Posts Name Dropper
    As above, it's all about perception. £2990 sounds much less than £3K, even though there's only £10 in it. Customers have an idea what they want to spend and would see breaking into the next grand up as a hurdle.
  • SunReader
    SunReader Posts: 210 Forumite
    The real reason is that for a common vehicle with hundreds of listings over many pages, just a few pounds off brings it forward in the search results when going low to high.

    Some online prices allow absolutely no negotiation room at all, and may even have admin fee add ons.
  • motorguy
    motorguy Posts: 22,620 Forumite
    Part of the Furniture 10,000 Posts Name Dropper
    SunReader wrote: »
    The real reason is that for a common vehicle with hundreds of listings over many pages, just a few pounds off brings it forward in the search results when going low to high.

    Some online prices allow absolutely no negotiation room at all, and may even have admin fee add ons.

    Who searches for cars starting at £2990?
  • danielthomark
    danielthomark Posts: 55 Forumite
    motorguy wrote: »
    Who searches for cars starting at £2990?

    Price search, for example, from £2500 to £3000 is where the difference would be.
  • motorguy
    motorguy Posts: 22,620 Forumite
    Part of the Furniture 10,000 Posts Name Dropper
    danielthomark wrote: »
    Price search, for example, from £2500 to £3000 is where the difference would be.

    But then cars at £2500 would be before £2990 anyway?
  • Exemplar
    Exemplar Posts: 1,610 Forumite
    Part of the Furniture 1,000 Posts Name Dropper
    bmw528i wrote: »
    Hello All
    I've put my car up for sale at £3000. At the same time I noticed that all dealers seem to price their cars at for example £2990.


    Was wondering why do they do this and not just round of the figures.

    If your car is £3000 and theirs are £2990 I'd buy from the dealer all day. Warranty, reputation etc etc...
    'Just because its on the internet don't believe it 100%'. Abraham Lincoln.

    I have opinions, you have opinions. All of our opinions are valid whether they are based on fact or feeling. Respect other peoples opinions, stop forcing your opinions on other people and the world will be a happier place.
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