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Blatant misadventure by EA in magazine

So an EA who has several offices where I live (Essex) has put their magazine through the door. In it there is also a section about letting.

They highlight a particular case study, presumably to show how easy it is to make money as a Landlord. In said case study they note a specific house was bought in 2010 for £120K and is now worth £230k

This seemed very fishy to me as I know the road where the house was. So I checked sold prices on RM and it appears the exact same house actually sold for £187k. It has the same photo!

As a landlord myself I would like to pull them up on this blatant misadvertising!

What would be the first avenue to pursue, and no I don't plan talking to the EA. There must be some kind of advertising body I could approach or failing that should I speak to one of the EA bodies which they are assigned to?

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