Continuous sales and prices!!

molerat

I was looking at an item in B&M. It had a £59.99 price sticker and a large £39.99 reduced sticker on it. On close inspection the stickers were printed on the box. The shelf label was even more of a lie - £99.99 to £39.99 !

Gastines3

Ref the French Sales. I believe the same applies to most of Europe. After living in France for several years and now a regular visitor to Belgium,the sales usually start mid July and last for four weeks,First week 20% off,second week40-50%0ff,last two weeks 70% off.Only exisiting stock and no bought in seconds etc.etc.Worth a trip to get the bargains.

pendragon_arther

The MFI continuous sale bought my house and gave me a private pension as I worked on the account through my advertising studio. I'm not not in a position to judge the ethics although from a consumer's point of view it's wrong.

The rules are the product has to be advertised at the higher prices for a continuous 28 days. As many retailers have many stores only one store has to sell the product at the higher price. Therefore the retailer sells the product at a store which is less consequential than all the others so they don't lose out.

bod1467

Gastines3 wrote: »

First week 20% off,second week40-50%0ff,last two weeks 70% off.Only exisiting stock and no bought in seconds etc.etc.

Why bother with the first two weeks? Anyone with any sense would wait until the last two weeks.

(I appreciate that no restock means you might miss out. But you probably didn't need it anyway).

pinkshoes

bod1467 wrote: »

Why bother with the first two weeks? Anyone with any sense would wait until the last two weeks.

(I appreciate that no restock means you might miss out. But you probably didn't need it anyway).

Because once the sale stuff has gone, it is replaced with the next season clothing (not sale items), so it is still worth buying in the first week rather than risking it being gone in the final week.

I used to always be in France whente summer sale was on, and got some great bargains!

Shame we don't adopt the same process here.

unholyangel

pendragon_arther wrote: »

The MFI continuous sale bought my house and gave me a private pension as I worked on the account through my advertising studio. I'm not not in a position to judge the ethics although from a consumer's point of view it's wrong.

The rules are the product has to be advertised at the higher prices for a continuous 28 days. As many retailers have many stores only one store has to sell the product at the higher price. Therefore the retailer sells the product at a store which is less consequential than all the others so they don't lose out.

That would most likely be an unfair trading practice (and therefore prohibited) given the CPRs guidance specifically mentions it in one of the examples they give (using a price that was only available in one store/in very limited circumstances as the basis for a comparison) and say that although it might be factually correct, it would still be likely to mislead the average consumer about the existence of a specific price advantage.

ItsJordannn

There's a well known company who has sales on all year round and the way they do it is when a new range comes out they have it available for pre-order online for £99.99 (for example) for a while then when it's finally brought out in stores the price is usually halved with a 50% off label on it.

Not sure about the legalities of it but that's how they do it.