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Equifax - deceitful in cancellation

I truly dislike companies who use deceitful practices to extract money from customers. Equifax is right up there for me.

Firstly, I wanted to compare my Equifax report to my Noddle one as I was in process of finalising a mortgage. When you go to the Equifax website to order the £2 statutory report, they make it very clear that the statutory report will take up to 7 days to reach you by post, and signing up is free.

So I went with the free one and made sure I put a note in my diary to cancel the subscription.

Of course £45 later, I finally got some time today to cancel, because you actually have to make time to do it. They don't make it into a simple button you can click after logging in to cancel, no, you actually have to phone them.

Worse still, when I phone them to explain to them about cancelling, the guy kept talking really, really fast which made it a bit difficult to hear exactly what he was saying. And at one point he just said "so would you like to be informed by text or email" and I was like, I'm sorry, I don't understand and he just kept pressing me for an answer of "text or email". When I made it clear that email is fine, but I don't want to pay for anything, he started again with the, no, this is free for three months after which you can cancel. I mean, !!!!!!, I just phoned them to cancel and they tried to sign me up for something else.

I don't see myself as a stupid person and I generally don't fall into these traps easily, but these guys are good!

Why can't they make it easier to cancel? Why can't they give you the free trial without forcing you to sign up for good? Why are they allowed to try and sell you another product when you are simply trying to cancel?

I just don't think companies should be allowed to use such practices to extract money from customers. It's clearly designed to make it as simple as possible to sign up, and as difficult as possible to cancel.

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