Improving Website Search Position (SEO)

nxdmsandkaskdjaqd

I have a website that is a couple of years old and I need to improve its position within the search pages such as Google, currently I rank on page 2/3 for my keywords. I have made sure that the site is optimised for my keywords on the pages and that the Meta Tag reflects this (I appreciate that there is limited value in Meta Tag these days). The website is a responsive design, so I can tick that box, and I would say the site simple, concise and visitor friendly. There is a lot of competition in this websites sector, and that’s why other websites seem to rank higher than me.

I have only used White Hat techniques on the site and have only received a Page Rank of 0, I would really like to obtain a Page Rank of 1. I have struggled to find backlinks and those that I have come from Business Directories. The trouble is that these Business Directories tend to have No-Follow Links, which do not produce the backlinks.

I have tried Adwords and this did work, to a degree and at a high cost, and would rather improve my position naturally if I can.

I have research as much as possible on this, but I don’t know now what to do to improve my sites search results position.

Therefore any ideas as to the way forward would be appreciated.

Thank you.

tronator

nxdmsandkaskdjaqd wrote: »

I have a website that is a couple of years old and I need to improve its position within the search pages such as Google, currently I rank on page 2/3 for my keywords. I have made sure that the site is optimised for my keywords on the pages and that the Meta Tag reflects this (I appreciate that there is limited value in Meta Tag these days). The website is a responsive design, so I can tick that box, and I would say the site simple, concise and visitor friendly. There is a lot of competition in this websites sector, and that’s why other websites seem to rank higher than me.

I have only used White Hat techniques on the site and have only received a Page Rank of 0, I would really like to obtain a Page Rank of 1. I have struggled to find backlinks and those that I have come from Business Directories. The trouble is that these Business Directories tend to have No-Follow Links, which do not produce the backlinks.

I have tried Adwords and this did work, to a degree and at a high cost, and would rather improve my position naturally if I can.

I have research as much as possible on this, but I don’t know now what to do to improve my sites search results position.

Therefore any ideas as to the way forward would be appreciated.

Thank you.

"Content is king"

When you say 'keywords' and 'meta tags' in the same sentence, do you mean 'meta name="keywords"'? This is not used by any search engine for many years. To easy to abuse it.

Make sure your keywords appear on your pages and that you have "speaking urls". Did you submit your site to the Open Directory Project? Make sure you don't have duplicate content, and if you have, use canonical urls. If you have a Google+ page, connect your website to it. ...

nxdmsandkaskdjaqd

tronator wrote: »

When you say 'keywords' and 'meta tags' in the same sentence, do you mean 'meta name="keywords"'? This is not used by any search engine for many years. To easy to abuse it.

No I was referring to the specific keywords that are associated with the website. So I do have the correct on-page keywords and use these within the Meta Title Tag, the Page URL, H1 Tags as well.

Did you submit your site to the Open Directory Project?

No I haven't used this, but have now submitted my URL.

Google +

Yes I have a Google+ page.

tronator

nxdmsandkaskdjaqd wrote: »

Yes I have a Google+ page.

Then add

<link href="https://plus.google.com/xxxxxxxx&quot; rel="publisher" />

to the html header of your site.

nxdmsandkaskdjaqd

tronator wrote: »

Then add

<link href="https://plus.google.com/xxxxxxxx&quot; rel="publisher" />

to the html header of your site.

I have not come across this before, may be I missed that bit, but what does this do for you?

tronator

nxdmsandkaskdjaqd wrote: »

I have not come across this before, may be I missed that bit, but what does this do for you?

Maybe this information is outdated as it seems that Google doesn't support it anymore.

https://plus.google.com/authorship

Search for "Google authorship" and you'll find a lot of (now outdated?) information. I use a seo extension on my pages which adds the line I wrote earlier to the head of these pages.

paddyrg

Point is that EVERYONE thinks thy deserve to be in the top 3 in Google, so the ranking algorithm pretty much excludes any tricks anyone tries to game it, and penalises people who link from blog comments, for instance.

Other point is that there is no 'Google Top 3' or 'Google First Page' - anyone who tells/sells you that is either a fool or a liar. There is no absolute Google 'first page', only a 'first page for you'. If we both search for a term that we know appears equally on our two websites, the fact you visit your site more, and me mine, will mean we get shown different results. You cannot see what the wider world sees anyway. This is how some spurious weekend 'SEO Experts' prove they're doing magic, asking you to check your page every day...and of course it is going up in the rankings FOR YOU if you search for it and click on it every day.

Instead, good content, don't play silly beggars, get some localisation in there, and let the engines do their thing.

Mark_Sanders

I think you should get some social signals. Some people say it's a new kind of SEO. It helps a lot in ranking.
Try ahrefs.com, type in your site, and analyze your social signals.
Then try typing one of your competitors and analyze his social signals.

You can find some interesting services around the internet. Just google it and you will see.

Forums are also a great way to improve your ranking, some people add their homepage in the profile, and Google ranks it. Or also you can use your website with exact keyword in your signature, even though certain forums don't allow you that.

PageRank is something obsolete, the authority is given by PA (Page Authority) and DA (domain authority), two factors by Moz.com (check their blog, great!)

Hope this helps

daisy333

Its worth doing a little bit of a lots of things... what market are you in I didn't notice your web address? Depending on your market I could make more specific suggestions...
Basic suggestions which cover more companies include:
Googleplus, FB, Twitter, Pintrest and Youtube... I personally love pintrest - try keeping posts funny / interesting with ideally a thought for pause which is relevant to what your selling...
There are free softwares like freemake that can help you make simple videos from images. I think video content is a real biggie atm...
Don't worry if it takes time page rank is generated from recommendation links and also time... Try doing a couple little bits a week and the rank will climb over time...

London_Ash

daisy333 wrote: »

Its worth doing a little bit of a lots of things... what market are you in I didn't notice your web address? Depending on your market I could make more specific suggestions...
Basic suggestions which cover more companies include:
Googleplus, FB, Twitter, Pintrest and Youtube... I personally love pintrest - try keeping posts funny / interesting with ideally a thought for pause which is relevant to what your selling...
There are free softwares like freemake that can help you make simple videos from images. I think video content is a real biggie atm...
Don't worry if it takes time page rank is generated from recommendation links and also time... Try doing a couple little bits a week and the rank will climb over time...

These are great suggestions for bringing in organic traffic from multiple sources, and it will work well for that.

However, Pinterest links are nofollow, so they will have no effect at all on SEO position, which is what the OP is enquiring about. Same applies for most social links as they are easy to create in bulk.

SEO position will simply come from quality content that's worth sharing. A newspaper features it in their article and links back within their content. That link is more valuable than 1000 social links.

Moneymaker

As an experiment I once built a new web site and included a nonsense word like "kronpug" in the text. I then created a sitemap.xml page and registered that with Google. Three days later, my site was #1 in the search results for "kronpug" (or whatever the word was).

(Make sure that you have a sitemap.xml file and a robots.txt file.)

One lesson to be learned from this experiment is to choose a company name (and/or web site name) that is absolutely unique and doesn't currently register a single search result. That way, you can be certain that people will find you if they know (and can spell)* your name.

*It needs to be unique but easy to remember and spell.

Now, if you want to get top results for a real word, it's not as easy because you are competing with many (maybe tens of thousands) of other sites that include the word. So you must make sure that your content is better and more relevant than any of them. There are no tricks to this. The content needs to be superb with impeccable English and sentences that make sense. Nobody (apart from a few Google employees) knows exactly what the Google algorithms are looking for so you simply have to make the site as good as possible. Fancy pictures and movies won't help but make sure that any images load really quickly and contain a relevant "alt" description.

I also believe that, under certain circumstances, a few Google Adsense adverts can help - after all, Google makes money from them AND a site with a Google advert is instantly registered with Google (not necessarily in the search results but at least the Googlebots will be looking at it). But you must place adverts sensibly and sensitively. Don't create an "Advert Farm" because that's likely to be marked down.

I could write a book on this but maybe I've given you enough to think about for now.