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Transfer of Virgin Active Diamond Membership

I hope someone can help. I have a Diamond membership with Virgin Active which means my monthly fee is fixed for life. This membership was taken out a number of years ago is linked to a gym which Virgin Active have now decided to close giving just 4 weeks notice.

When I asked for my membership to be transferred to a more local gym, they are advising that they cannot honor this membership as it no longer exists for new members and I need to sign up to a new fee which is a) more expensive a month and b) subject to yearly increases.

I know they can set up the membership at my local club as my husband is on the rate in question. I fail to see what I should be financially worse off in the long run due to a business decision they have made which is totally out of my control.

At the moment I am digging my heels in as I have been a member for over 10 years. I have written to head office saying I do not accept their offer and expect them to honor my current membership but does anyone know where I might stand with this please?

Thanks

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