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Loyalty

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If one was asked to put a 'term of years' on the word loyalty, just what sort of number would come to mind?
I have just had a mail shot from the Skipton Building Society, with whom I have been a customer for over 30 years.
The mail shot refers to a special thank you for being a loyal member, in the eyes of the mighty Skipton Building Society that is less than 11 months!

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