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Does an Affiliate Marketer need insurance?
Comments
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Meg, instead of bothering with affiliate marketing, why not write content on Hubpages ?.
They have their own scheme which pays well. I have a few 'hubs' on there and earn $50 every 6 months or so.Never Knowingly Understood.
Member #1 of £1,000 challenge - £13.74/ £1000 (that's 1.374%)
3-6 month EF £0/£3600 (that's 0 days worth)0 -
Meg, instead of bothering with affiliate marketing, why not write content on Hubpages ?.
They have their own scheme which pays well. I have a few 'hubs' on there and earn $50 every 6 months or so.
Their scheme does not pay well in my opinion.
Why place your content on a site that you don't own and that can be "unpublished" without warning at any stage and for no good reason?
This is not just a theoretical risk either - as anyone that got shafted by Squidoo will tell you.
Far better to publish content on your own website, especially since it is so cheap to do these days.0 -
Bonzowaite wrote: »I would be very surprised if you could find a PII policy to cover affiliate marketing since it is almost certainly not going to be considered a "profession". There is no regulatory body as there is for Lawyers and Doctors etc and they wouldn't have a clue how to assess the risk presented by you (if any) as an affiliate marketer.
Its been many many years since PI was limited to traditional professions (and indeed many insurers are cutting back in those traditional areas). As a change manager there is no regulatory body, no required qualifications etc but I've held PI insurance for almost a decade.
Looking at one broker they have 30 different areas listed under Marketing for PI including Web Marketing, Marketing - Direct, Copywritter and Journalist all of which arguably would cover someone writing reviews/ recommendations and putting in affiliate links.0 -
InsideInsurance wrote: »Its been many many years since PI was limited to traditional professions (and indeed many insurers are cutting back in those traditional areas). As a change manager there is no regulatory body, no required qualifications etc but I've held PI insurance for almost a decade.
Looking at one broker they have 30 different areas listed under Marketing for PI including Web Marketing, Marketing - Direct, Copywritter and Journalist all of which arguably would cover someone writing reviews/ recommendations and putting in affiliate links.
You mean the insurance industry is removing policies from people that genuinely need cover because they get sued a lot and replacing them with policies for people that probably don't need cover in the first place? What a surprise!
Still don't understand how I could be sued for stating my "opinion" about a product. I can understand why journalists wd need it when they go around slagging people off. I generally only review products that I think are good, so no-one is going to be upset. It would be different if I was going around claiming that a product was a fraudulent scam or dangerous (without evidence in support).
How would you assess the risk and fix the premium of a person with no experience of aff marketing who has never written a blog post before?0 -
If you find anything out, perhaps you could let Andy Coulson's legal team know
I'm not sure that the protection extends to unlawful phone tapping - even in the US!
Free speech is far more protected in the US though and is specifically guaranteed in the Constitution. You can still be used for defamation though in some circumstances.
Generally - you can't be sued for defamation in the UK for giving an honest opinion. Stating facts that are untrue is very different.0 -
Bonzowaite wrote: »You mean the insurance industry is removing policies from people that genuinely need cover because they get sued a lot and replacing them with policies for people that probably don't need cover in the first place? What a surprise!
Still don't understand how I could be sued for stating my "opinion" about a product. I can understand why journalists wd need it when they go around slagging people off. I generally only review products that I think are good, so no-one is going to be upset. It would be different if I was going around claiming that a product was a fraudulent scam or dangerous (without evidence in support).
How would you assess the risk and fix the premium of a person with no experience of aff marketing who has never written a blog post before?
Insurers are commercial organisations and are free to pursue the business they see as most profitable. Problem with traditional professions is that the claims are becoming attritional but most professionals dont want to take on a loss sensitive type policy which is the normal reaction to these types of situation as its not cost effective to insure against something you basically know will happen.
There will always be risks in promoting a product, you also have to remember that insurance also covers spurious attempted claims against you so if you promote a hair loss cure and someone buys it because of your recommendation and doesnt get the same results then they could sue you. All probability is the action will fail but if its small track or action is stopped prior to court then your defense costs are irrecoverable.
The risks will depend on what sort of products they promote and slightly worryingly the OP is moving into the health sector in some of their examples. So if the OP recommended an over the counter substance for pregnant women and it turned out to be the next thalidomide crisis then there is a much stronger potential case against them.
As to how they price the risk? I am not a PI underwriter so not the best person to ask. Sensibly it will depend most of all on what the products they are promoting are and who to, so in this case the general public as this will gauge the likelihood of claims and the severity of settlements -v- the required limit.
It could be the risk is deemed so low that its not worth differentiating between the products being promoted but you could do some dummy quotes to see whats asked if you are that interested0 -
You make some very good points about healthcare products. I would NEVER get involved in reviewing these products.
No-one should promote / buy healthcare products / medicines online - that's what offline Doctors/Pharmacists are there for. (When I say healthcare, I don't mean nonsense voodoo stuff like homeopathy etc - anyone that wastes money on water containing no active ingredients deserves to get ripped off)
I would be interested to hear from anyone that actually gets any sort of quote from an insurance company for their affiliate marketing activities. I would also be interested to read the exclusions and limitations etc.
Anyway, thanks for your input Mrs/Ms/Miss/Mr Insurance Person.0 -
Bonzowaite wrote: »Anyway, thanks for your input Mrs/Ms/Miss/Mr Insurance Person.
Sir InsideInsurance is just fine.... or II as I seem to get called over on the insurance board
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