Car incorrectly Priced. What are my right?

Agentmatt

Hi all,

I've recently seen a car listed on a dealers website that I was very interested in getting. The price listed as follows:

WAS: £11,995
YOU SAVE: £4,000
OUR: £7,995

I called to make enquires and got no mention of the price being wrong. I then later received another call from a different person from the dealership who simply said the price was wrong and ended the call.

Do I have the right to say to the dealer "you listed it as this price so should sale it at that price" or is it in the corner and I'm out of luck?

I have a feeling I already know that the answer will be, but just need it clearing up.

Many thanks

molerat

They do not have to sell at the advertised price.

saverbuyer

Price is an invitation to treat. Nothing more. There is no obligation to sell.

Agentmatt

Had a feeling that was the case.

Never mind.

Many thanks all

InsideInsurance

Only when a contract is formed is a price locked in and so there is no obligation for a vendor to sell anything to anyone at any price (excl declining a sale based on outlawed "isms")

That said, if they are intentionally advertising a wrong price to generate leads then Trading Standards/ ASA would have issues with them. Still doesnt force them to sell to you at that price but may result in fines for the business etc.

As they've now spotted the error they must correct it as soon as is reasonably possible. Depending on if they can self maintain their website or if a 3rd party does it for them it may take a little while and not be "instant"

Aretnap

An advertised price is just an invitation to treat. You don't form a contract until you offer to buy the car for that price, and the dealer accepts your offer and agrees to sell it to *you* for that price. Until that point neither of you is bound to go through with the sale.

If the dealer was deliberately advertising incorrect prices to draw customers in he might be committing an offence relating to false advertising or a misleading commercial practice... but a single mistake doesn't add up to a misleading practice, and if that was the business plan they'd presumably have tried to persuade you to pay the higher price rather than just saying "sorry - got it wrong" and hanging up.

JJ_Egan

Fairly easy to type or speak a wrong figure and not notice the end result at first .

Quiet_Spark

We have a computer shop nearby that always has the latest and greatest hardware at unbelievable prices advertised in the window, however he is always "out of stock at the moment" but it gets the punters in through the door.

iolanthe07

Sometimes traders will honour the ticketted price on small items out of goodwill if they've made a mistake, but they don't have to.

27col

When I bought my Fiat some 10 years ago. The price rose by £1500 between me reading the advert and me actually buying it. No complaints, as I thought the asking price was too good to be true. Turns out that it was!

force_ten

Agentmatt wrote: »

Do I have the right to say to the dealer "you listed it as this price so should sale it at that price" or is it in the corner and I'm out of luck?

I have a feeling I already know that the answer will be, but just need it clearing up.

Many thanks

no you don't have the right to make the dealer sell at the advertised price

if the price was a mistake then the dealer can withdraw the car from sale and then re advertise it at the correct price, so i dont think you will have any joy getting them to honour the advertised price