Pizza Hut - Give Mam a big slice of love. Win Mammy a meal

pleasedelete

I have just received a marketing email from Pizza Hut. The text says:

Treat your Mam for Mother's Day with a slice of love at your local Hut! And what's more, send us a photo of the two of you together and you could even get your meal for free...

Win Mammy a Meal

Give Mam a big slice of love

Is this national advertising or some regional stereotypical approach? I know that many TV adverts are dubbed to be northern but emails?

I dont live in the North East or Northern Ireland where Mammy is I know a more common term. Where I live is in Yorkshire but no Mam or Mammy term used around here.

What did the London version say? Were there other regional variations of this mothers day advert?

I am bemused to say the least. Wont this approach put more customers off than it will attract? My 1st though when I just saw the email heading which said Mams are special- oh Pizza Hut have mistyped Mum- then I saw it was deliberate.

pollypenny

Perhaps it's for Wales?

pleasedelete

pollypenny wrote: »

Perhaps it's for Wales?

Hadnt thought of Wales. Just bemused at regional advertising. Bet they didnt send it out in London or SE

bod1467

I received a Mum/Mummy email, as that is the usual term up here in West-Central Scotland.

Although I am actually from Newcastle, so Mam/Mammy would have been right for me.

So they certainly seem to have been regionalised.

pmduk

Yorkshire is often considered North Eastern when deciding regions.

zagubov

WE drove south to London and stopped at a Pizza Hut in Banbury to pick up a menu so we could order a meal at our local Pizza Hut and phone ahead and book it as we arrived home. Turned out they didn't recognise any of the deal names or offers we asked for so they must regionalise their marketing quite precisely.

I wonder if any posters in the midlands got emails using "mom".

RosiPossum

bod1467 wrote: »

I received a Mum/Mummy email, as that is the usual term up here in West-Central Scotland.

Although I am actually from Newcastle, so Mam/Mammy would have been right for me.

So they certainly seem to have been regionalised.

I'm also from Newcastle and until very recently had spent the last 8 years in West-Central Scotland!

pulliptears

zagubov wrote: »

I wonder if any posters in the midlands got emails using "mom".

Careful. You'll blow the minds of several folk on here who will always jump on a poster for using 'Americanisms' on here.
(of course, the rest of us know it's a Brummy/Black Country word and was long before the US adopted it)

Azari

pulliptears wrote: »

Careful. You'll blow the minds of several folk on here who will always jump on a poster for using 'Americanisms' on here.
(of course, the rest of us know it's a Brummy/Black Country word and was long before the US adopted it)

Guilty as charged. (In the past.)

But I've learned my lesson, now.

tykesi

Don't know whereabouts in Yorkshire OP lives but in Leeds 'mam' is definitely used sometimes instead of 'mum'.

RosiPossum

Azari wrote: »

Guilty as charged. (In the past.)

But I've learned my lesson, now.

There's another thread where someone says 'sidewalk'. I just want to hit my head off the wall!