What is the use of putting in links in a website?

londonTiger

I guess most msers are paranoid and presume the worst? I have a self employed business as well as a Ltd company. (someone on here is going to suggest I'm dodging vat through the self employment route I'm sure).

I don't have a links page per se. But I will freely link to third party websites. Obviously not direct competitors but industry bodies, news sites, tutorials, how to articles etc.

kwikbreaks

londonTiger wrote: »

someone on here is going to suggest I'm dodging vat through the self employment route I'm sure

Surely you mean National Insurance

londonTiger

kwikbreaks wrote: »

Surely you mean National Insurance

point made.

paddyrg

Links are pretty much how the WWW is made, they're it's tendons, muscles and fibres. Before it we used Gopher and FTP, neither of which was Linky. They're the HT in HTTP.

Despite what self-professed SEO 'gurus' will tell you, they absolutely DO NOT KNOW the search and ranking algorithms used by Google, Bing etc. They're beyond secret, they're that company's whole business, and they're in competition to return useful information without returning sites that abuse their ranking algorithm. You may find meaningful non-affiliate links outwards actually help improve the bona fides of a small website, along with longevity, quality of content, links in, sensible fonts and colours, accessibility, etc.

kwikbreaks

londonTiger wrote: »

point made.

No criticism though - I ran a small limited company for nearly 20 years and it's the most tax efficient way to go. Unlike the ultra rich offshore folk you still pay UK tax at the prescribed rates.

londonTiger

kwikbreaks wrote: »

No criticism though - I ran a small limited company for nearly 20 years and it's the most tax efficient way to go. Unlike the ultra rich offshore folk you still pay UK tax at the prescribed rates.

Oh, I thought you were just having a go.

Actually any overpayment is balanced out as your income is calculated as a whole when you do self assessment.

droopsnoot

Laz123 wrote: »

If you have links it sees that the site is popular and ranks it higher.

Yes, that's my point - it ranks my site higher if there are links to it from other sites, not links on it to somewhere else. Having lots of links on my site means only that I have put lots of links in it, not that anyone else rates it highly enough to link to it.

Laz123

droopsnoot wrote: »

Yes, that's my point - it ranks my site higher if there are links to it from other sites, not links on it to somewhere else. Having lots of links on my site means only that I have put lots of links in it, not that anyone else rates it highly enough to link to it.

That's why you need reciprocal links. I used to have a free program that could tell in detail what sites had what links going where, but it was years ago. If you link to another site you have to get them to link back to build up your rankings.

londonTiger

Laz123 wrote: »

That's why you need reciprocal links. I used to have a free program that could tell in detail what sites had what links going where, but it was years ago. If you link to another site you have to get them to link back to build up your rankings.

These days reciprocal links nullify each other. Too much reciprocal links will probably seen as deliberately tryingto game ssearch engines and get you penalised