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Children's magazine subscriptions - Octonauts

Hi there - I'm thinking of buying a year's subscription to the children's magazine "Octonauts", but I'm struggling to find a good deal.

On the copies I've seen it's either £2.50 or £2.99 per issue, but subscriptions are charging almost £50 for 12 issues, which would be over £4 each.

Now I know that they would have to cover postage, but I guess I'm used to the good subscription deals on glossy magazines (I remember getting a year's subscription to Marie Claire once for £12:D).

I've checked a few past copies of the magazine and not seen any "subscribe direct" deals.

Does anyone have any idea of where I might be able to get a better deal? Or at least not end up paying too much over the regular price?

TIA

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