Email marketing - change of email address

Seraphim

With email marketing newsletter, if you get an auto-reply saying the email addresses for that person have changed, are you allowed to edit the person's address on your e-marketing software to reflect the new email address? Or does the person have to opt in again with their new email address?

Wywth

Seraphim wrote: »

With email marketing newsletter, if you get an auto-reply saying the email addresses for that person have changed, are you allowed to edit the person's address on your e-marketing software to reflect the new email address? Or does the person have to opt in again with their new email address?

I guess it depends on what the returned email says.

If it says something like "I have changed my email account, please re-send any mail to me at ...." then I guess you have authority to do so.

But I've never seen an auto-response like that because.
(a) it's a spammers dream
(b) to put up such a messgae means the recipient still has access to that email account. I would have been much better for them to set up the redundant email account as a forwarding account to their new email account

Savvy_Sue

Is there a reason NOT to email the person and ask if they'd like to be re-subscribed with their new address?

Seraphim

Savvy_Sue wrote: »

Is there a reason NOT to email the person and ask if they'd like to be re-subscribed with their new address?

There's quite a few! All from the same company. They've changed the way email addresses are structured. I can't remember the exact formats but it's something along the lines of person@blah.blah.com to person@somethingelse.com. The email says something along the lines of "We are no longer using this email address format. My new email is blah."

I'm just not sure if I can update our database or whether I have to get them to opt in again with their new addresses.

Savvy_Sue

I am thinking aloud here, but I did do a DP webinar this morning ...

It is the person who opts in, right? And originally all these people opted in, right again? so I would say it is OK to amend their email addresses, although I might, in a belt and braces fashion, send an email bcc to their new format addresses and say something like "your new email address format is noted, we've updated our records, do let us know if you'd like to make any other changes".

Of course the other answer is to ask your Data Controller.

Do you know if they received the last email OK, or will you need to re-send that? I'm presuming it was a group email you sent out.