Used luxury sedan - BMW/MB/Lexus

colino

While BMWs are thoroughly well designed, engineered and built, they are also far better than average at marketing. Perception is a lovely thing. There were 40,000+ BMW 3 series sold in the UK last year, more than double the amount of Mondeos sold.

motorguy

colino wrote: »

While BMWs are thoroughly well designed, engineered and built, they are also far better than average at marketing. Perception is a lovely thing. There were 40,000+ BMW 3 series sold in the UK last year, more than double the amount of Mondeos sold.

I dont think anyone disputes the amount they sell - they're certainly not 'exclusive' anymore but there are still people who think of a 318i as a 'luxury' car, when in reality they're not.

wba31

motorguy wrote: »

I dont think anyone disputes the amount they sell - they're certainly not 'exclusive' anymore but there are still people who think of a 318i as a 'luxury' car, when in reality they're not.

They still selling the base models with a cassette player?

I laughed a lot when my mate bought a 53 plate 3 series and it had a cassette player in and no CD!

bodgerx

motorguy wrote: »

It depends on your expectations of it, and the model you've chosen. Also they tend to need to have a lot of extras on them before they feel 'special'.

Would never describe a common or garden 3 series as a "luxury sedan" though.

I would have not recommended as a luxury sedan as well - it was more a response to an earlier poster that was endorsing them.

bodgerx

colino wrote: »

While BMWs are thoroughly well designed, engineered and built, they are also far better than average at marketing. Perception is a lovely thing. There were 40,000+ BMW 3 series sold in the UK last year, more than double the amount of Mondeos sold.

They are also the most profitable car, per unit, after manufacture and engineering than any other car.

Now that could be because BMW are very good at producing a lot of car for the money, or could be because they are good at producing a relatively cheap car and dressing it up as a premium product.

Personally, after owning one, and experiencing its 'character', I'd go with the latter.

motorguy

wba31 wrote: »

They still selling the base models with a cassette player?

I laughed a lot when my mate bought a 53 plate 3 series and it had a cassette player in and no CD!

No. LOL

Yes a bit embarassing that. Any i've sold of that ilk i usually get the CD head unit off ebay and upgrade it.

I've a beautiful 2002 330Ci M Sport coupe coming on Friday, no doubt with a cassette deck - not that i'll personally care much as its the engine i'll be listening to!

motorguy

bodgerx wrote: »

They are also the most profitable car, per unit, after manufacture and engineering than any other car.

Now that could be because BMW are very good at producing a lot of car for the money, or could be because they are good at producing a relatively cheap car and dressing it up as a premium product.

Personally, after owning one, and experiencing its 'character', I'd go with the latter.

Its the options they seem very good at encouraging people to take. Buy a Mondeo Zetec and you'll go for metallic paint - Buy a 3 series and you'll *need* leather, media pack, upgraded alloys, etc, etc.

Also they get away without discounting them much, relatively speaking.