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Google listings

Hi
I have a chocolate fountain rental company and rank quite highly (top of 2nd page) on Google when you just type in....chocolate fountain. This is very good, when you consider how many companies there must be in the UK.
However, when you type in....chocolate fountain and my home town or home county, I only appear in searches through other websites!!
How do i improve my website rating?
Many thanks for any help.
When life throws you lemons...put them in a gin and tonic !!

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