Best format for logo image?

Dragonrider

I'm in the research phase of thinking about a children's clothing business.

My sister is going to help me come up with a logo, and has whizzy design software on her computer.

What is the best format for a logo to be in so that it can be used in many circumstances? Potentially, mine could be used on websites, stationery, woven labels, stickers, leaflets.

I would be so grateful for any advice.

Dragonrider

TheChillPill

A .eps is scalable and accepted by most graphics programs, so that is generally the best format to start with. Thereafter, you'll need to save it in different formats depending on the application - so a PNG for website etc

InsideInsurance

It must be in a vector format of which EPS is a very common example of it. The advantage of vector is that it scales flawlessly because the file, in laymans terms, contains instructions that the image is a blue circle with a green square infront of it, same diameter and centred. A raster format like JPG simply includes the color for each pixel without the "knowledge" of what it.

A vector image will look equally perfect if its printed on a postage stamp or on a banner to cover a building. If a raster image was designed for a postage stamp but then blown up to a building sized it would look either pixalated or blurred.

As has been said through, the vector format becomes your master but you will save it down to JPG, GIF or PNG for inclusion on a website. Printers will accept it in vector format

Dragonrider

Many thanks for your replies.

My sister says she has got the software to be able to do vector format, so we can get started.

She did have one further question about colours though - should it be RGB or some other colour scheme?

Once again, many thanks for your help,

Dragonrider

TheChillPill

CMYK is usually best for print, so work with that initially and convert as necessary

Dragonrider

Many thanks!

Dragonrider