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Natwest helps customers remind friends and family about unpaid IOUs
SnowTiger
Posts: 4,465 Forumite
http://www.finextra.com/News/FullStory.aspx?newsitemid=24863:
NatWest is inviting customers to send a personalised video to remind friends and contacts about unpaid bills as part of a viral campaign to promote its mobile payments app.
The campaign, developed by advertising agency M&C Saatchi, runs on a special microsite which enables users to send a personalised video message to friends about an unpaid IOU.
Users can choose from a selection of seven eccentric characters to send the message, which will be personalised with their name and the outstanding amount.
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If I remember correctly, Barclays did a similar service, when launching their ping-it app, with a baby.0
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