Getting a kick out of Sainsbury's Brand Matching...

Edwardia

Agree, I've seen Tesco own brands costing the same as brands.

Late_To_Bed

Funnily enough tried something with Sainsbury's brand match today.

Usually do the weeks shopping on my own, but as Mrs Late To Bed had a day off work today I dragged her along too.

We both took a trolley.

Anything which was on offer, 2 for 1 or whatever went in my trolley.

Anything which wasn't went in hers.

She paid first and got a voucher for £7 off the next shop.

I paid next and got a voucher saying my shop was £11 cheaper today.

If it had all been done at once would just have got a voucher saying my shop was £4 cheaper.

Probably could have done it more scientifically and saved even more, but feel like we've beaten the system!

Middy

Colleagues benefit from the brand match as its calculated before the staff discount. Take a bottle of spirits is £16. Asda is selling the same one and size for £15. The colleague purchases another £4+ on own branded stuff. The bottle of spirit costs the colleague £14.40 (10% discount)but the colleague still gets a £1 BM voucher!

We have banned a customer and stores near use have also banned her because she bought some toddler formula milk powder (the from birth milk doesn't count towards the BM but the toddler ones do) as she bought 4 lots of powder to get £8 BM coupon and get 4 more using that. The deputy manager followed her and she had a boot full of the formula.

Donegal_Paul

I'd be interested to hear how these people have been "banned" as legally there's a form, which I cant remember the name of that has to be filled in for this and includes the persons name and address.

Of course the person being banned could volunteer this info if they were daft enough, the other way is for sainsburys to take the details from their card or sainsburys loyalty card account but I would have thought that would be an abuse of the data protection act?

The only other way is for store staff to be on the lookout for the person, but if so much of their attentions on that then Id have thought they're being distracted quite heavily from actual thieves etc?

As for the goodwill of the brand match system and it's abuse, thats a poor excuse for being a sore "loser".

Brand matching is not a good will gesture, its a PR stunt, simple as that. As ImDoingItForMe said earlier, most of the big 4 swap their brand offers about regularly, for eg I got a brand match on a 50 wash daz as it's a fiver cheaper at tesco at the moment. However, sainsburys are in fact doing either surf or fairy of a similar size that's a fiver dearer at tesco.

So Im not tying myself to Sainsburys with these coupons, Ive already stated I use them on stuff Im going to buy anyway, that I know is going to be less than £20. eg last night I popped in for some bits and my £14 shop came to £0.05p. Think it made the cashiers night lol.