New Charity Shop - help with name Please!

millysg1

Hi,
My father and I are starting up a new charity shop to raise money for breast cancer locally in our area (Dorset). He currently runs a group of charity shops but now he wants to go off and start his own. We need to think of a name for our shop and want something catchy but not incensitive. Most possible names with Breast cancer and chairty are already registered so we are limited if we went the traditional way. Underneath the name we decide will have a tag line "Fighting Breast Cancer in Dorset". I was wondering first what people think of
"Going Bust"
"Boom or Bust"
or do we go generic like
"Help Beat Breast Cancer"
"Dorset Breast Cancer Trust"

We want to make it appealing for both consumers looking to buy in the shop and also those who want to donate. the majority of people in my area who will be donating are of the older generation and i dont want anything that might put them off.

What do people think? All advise and suggestions will be appreciated!

heretolearn_2

"Going Bust" - hate it, bad pun just because it includes the word 'bust' and it also suggests you are going out of business!
"Boom or Bust" - again, it doesn't really mean anything, it's just a phrase that has 'bust' in it. Don't like it to be honest.
I think it's best to have a name that lets people know it is a charity shop.
or do we go generic like
"Help Beat Breast Cancer" - mmm bit boring
"Dorset Breast Cancer Trust" - don't think you can call yourself a trust unless you are one.

Which particular charity are you fundraising for? Do they know about you opening the shop? They may have their own guidelines/rules on this.

Is this being run as a business with a % going to the charity? Or as a proper charity shop tied in to a specific charity? I think this makes a difference too.

JimmyTheWig

millysg1 wrote: »

"Going Bust"
"Boom or Bust"
or do we go generic like
"Help Beat Breast Cancer"
"Dorset Breast Cancer Trust"

How about a compromise...
"Help Bust Breast Cancer"
?

[Though I don't think I've ever seen a charity shop not just called the name of the charity. Is your dad setting up a new charity?]

millysg1

Yes, he is setting up his own chairty and isnt related to any current ones. Therefore, he can call it what he wants as long as there isnt an already registered company in that name. it will be a limited company. There are so many registered chairites out there it is difficult to create a new one that isnt taken.

millysg1

JimmyTheWig wrote: »

How about a compromise...
"Help Bust Breast Cancer"
?

Ive sent your idea to my Dad. thanks

millysg1

heretolearn wrote: »

"Dorset Breast Cancer Trust" - don't think you can call yourself a trust unless you are one.

We will be registering as a trust/charity. thank you for your comments.

paddyrg

Bubi's

Has to be, really.

heretolearn_2

'We will be registering as a trust/charity.'

Not if you are a limited company you won't be. You'll be registering as a Charitable Company (not trust). You should also look into Charitable Incorporated Organisations - a new charity structure with the benefits of the Limited route without all the additional head-aches of reporting to Companies House etc.

I'd stay away from 'bust' jokes, not everyone will find it funny in the context.

Also, what will he be doing with the funds raised? I can't see one charity shop raising enough to fund research projects etc, and it's not possible to start a charity with the aim of donating the money to other charities.

Not meaning to sound critical, it's great to do something, but you need to think it all through and be well aware of all the legislation around starting and running a charity (which is different to just running a charity shop on behalf of existing charities).

millysg1

I must admit, my knowledge of legilisations etc is limited but it is what my dad does for a living and he knows all the ins and outs of what is needed. He currently runs about 8 shops for a local charity that support local elderly and care. We will be donating to local wards and hospitals etc. the idea is donate money to people who need it locally. Again, my dad knows all the ins and outs. Im just a trustee and helping with the accounts side of things. And any volunteering with the shop etc. We are need to register asap and therefore a name is being sort. I think we will stay away from the bust idea then but we still would like a catchy name and struggling. We will keep the thinking caps on.
Thanks for you help so far guys.

Savvy_Sue

millysg1 wrote: »

Again, my dad knows all the ins and outs. Im just a trustee and helping with the accounts side of things.

As a trustee, you'll be legally responsible for what's going on and ensuring the charity is properly run and the funds duly accounted for, so make sure you understand the ins and outs rather than just leaving it to your dad.

I'm another one who's quite surprised by this idea: setting up a new charity isn't a trivial operation and many existing charities are struggling.

PlutoinCapricorn

The whole charity sector is struggling at the moment.

One problem with starting new charities is the 'zero sum game', which means that the total amount of money given is stable: money given to a newcomer may be at the expense of an existing charity so the cause as a whole will not benefit. In fact as a new charity has its own administrative costs less money will go to the cause.