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Barclaycard search alert

I have been carefully waiting and planning to apply for credit for over a year and I got this message today from Equifax Alerts

BARCLAYCARD - HD DECISIONS LTD , a Financial Services company, has made an inquiry against your credit report... If you were not aware of or did not consent to this search, contact BARCLAYCARD - HD DECISIONS

All I have done with them is a soft search to find what they said regarding the likelihood of a card and I definitely did not proceed in any way. I have since had emails confirming this as they remind of their suggestion, the 'likelihood' of getting their card and trying to convince me to apply.

I am really concerned because that does not sound like a soft search alert, it sounds like it was a real search. I have checked my callcredit and no news of a search has been reported, but clearly Equifax noticed and alerted me

I am new to Equifax Alerts but could someone please tell me whether or not this sort of message is normal for a soft search
2013 Wombles onto Giftcard Challenge £0/£120

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