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Poll - Search Engine Pages

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nxdmsandkaskdjaqd
nxdmsandkaskdjaqd Posts: 871 Forumite
Part of the Furniture 500 Posts Name Dropper
edited 10 November 2012 at 12:43PM in Techie Stuff
I have a question relating to how people use the information presented to them when they conduct a search on the internet. In the example below, the search term used is ‘Widgets’ and the Search Engine results pages presents the user with multiple websites, each with 3 key pieces of information:

1.The page title of the website (in blue)
2.The website domain name (in green)
3.The short description of the page text (in black)

The below example descibes:

serps.jpg

I would like to know which of the 3 pieces of information a users would NORMALLY use in order to determine if they click through to that site.

Please select your answer through the poll.

This is for some research that I am conducting and I would ideally like around 100 respondents for the results to be significantly valid.

Thank you

Which piece of information do you use the most in an online search 18 votes

The page title of the website (in blue)
22% 4 votes
The website domain name (in green)
22% 4 votes
The short description of the page text (in black)
55% 10 votes

Comments

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