Google Grants for Non-Profits - Anyone Used Them?

HiMyNameIsLauren

Recently found that Google give away grants to charities and other non-profits to use on Google Adwords to a sum of $10,000 (£6,216) per month!

For those that don't know what Google Adwords is, it's basically the 'pay-per-click' campaigns that are shown on Google.co.uk (as one example) when you search for ANYTHING. An example of this is when you Google "car insurance" - you'll see 1, 2 or 3 ads at the top and to the right that have a pale orange background - these search results, companies pay for via Google Adowrds and pay anything from a few pence to an incredible £15+ per click (depending on the market and ppc competition for a particular keyword).

So, what I'd like to know is - is anyone here connected with a charity and have you applied for and been successful with gaining a Google Grant? I don't have any previous experience, so I don't want to point anything out to the charity I do work for, if the general vibe is bad, or bad experience by those that have used this service.

Reference: http://www.google.co.uk/grants/

oldtoolie

We have used Adwords funded by Google Grants for years. Once it is setup it works the same as any Adwords account. There is a limit but we have never hit it. Try searching for 'tools Africa' or 'recycle tools' for a sample of our Adwords.

gamma

We've used Google Grants for our charity for a good while and actually hit the Pro limit - it certainly makes a big difference if the account is managed well. I would probably recommend outsourcing the management thereof if you really want to make the most of the grant.

Let me know if you want details of who we use.

eddie_justo

I have loads of clients who use Google Grants to market their services. It's a really good initiative done by google as charities now need all the help they can get. I Wonder if Bing and Yahoo have started doing the same doing the same thing.

HiMyNameIsLauren

Thanks for all the feedback, sounding very positive!