Direct Line - where has the de duh, de duh, de duh gone..?!

harveybobbles

Spotted the new Direct line advert last week... but only today did I realise that the red telephone and PC mouse are no longer at the end..

poppasmurf_bewdley

Gone too are the gormless couple that had me hitting the change channel button as soon as they came on. Maybe I wasn't the only one.

Go Compare also seem to now realise how many people they were annoying.

colino

Because this is one of the brands that RBS is selling off, it's rumoured they are only going to sell on the icons at a premium price to the new owner.

red_eye

its been sold off? they are going down hill, they flat refused to match a a quote I got off their website dispite the fact that I have been with them for 3 years. had to use next doors add as they have removed my house number off the drop down list

forgotmyname

I was with them for nearly 10 years i think, Always came out cheaper.

One year big increase, I found quotes the same as the previous year.
DL matched it and slightly beat it. Next year same issue. They refused to move on the price so i went elsewhere.

Looks like they lost as 3 years on i have made no claims. Easy money but
they were too greedy.

londonTiger

poppasmurf_bewdley wrote: »

Gone too are the gormless couple that had me hitting the change channel button as soon as they came on. Maybe I wasn't the only one.

Go Compare also seem to now realise how many people they were annoying.

go compare has really ingrained the brand into people minds. I bet we'll still remember it in 10 years time like we remember "we'd rather have a bowl of co co pops".

The way they did the spin off from the old gocompare was excellent. Everyone is annoyed with it. but they still use it and do it in a way that warms us to it and builds rapport with us.

Now you have the italian singer saying go compare and they have numerous celebrities with bazookas and other weapons blasting them. the thing is we still hear "GO COMPARE!!" albeit not as much and not as annoyingly, so it still builds the brand in our minds, but we're not annoyed by it. We're warmed to it.

poppasmurf_bewdley

londonTiger wrote: »

The way they did the spin off from the old gocompare was excellent. Everyone is annoyed with it. but they still use it and do it in a way that warms us to it and builds rapport with us.

Now you have the italian singer saying go compare and they have numerous celebrities with bazookas and other weapons blasting them. the thing is we still hear "GO COMPARE!!" albeit not as much and not as annoyingly, so it still builds the brand in our minds, but we're not annoyed by it. We're warmed to it.

Maybe to you but not to us. We still hit the mute button or change channel the moment one of their ads begin.

londonTiger

poppasmurf_bewdley wrote: »

Maybe to you but not to us. We still hit the mute button or change channel the moment one of their ads begin.

ohhhh kaaayyyy

Rolandtheroadie

londonTiger wrote: »

go compare has really ingrained the brand into people minds. I bet we'll still remember it in 10 years time like we remember "we'd rather have a bowl of co co pops".

The way they did the spin off from the old gocompare was excellent. Everyone is annoyed with it. but they still use it and do it in a way that warms us to it and builds rapport with us.

Now you have the italian singer saying go compare and they have numerous celebrities with bazookas and other weapons blasting them. the thing is we still hear "GO COMPARE!!" albeit not as much and not as annoyingly, so it still builds the brand in our minds, but we're not annoyed by it. We're warmed to it.

For all their advertising, it's still not a company that automatically pops into my head when I'm looking for insurance.
Tried them once and for some reason the quotes returned were higher than ones from Confused.com.