Fake animated adverts on TV football matches

MarkBargain

Anyone watching Italy v England on ITV may have noticed that the broadcaster has added computer generated animated advertising over the real (standard) advert boards at the stadium. You can see the real adverts on some camera angles and replays. As well as this inconsistency, in the first half this was even messing up players' hair displaying properly so they switched it off for a while.

Another example of how we are misled in this commercial world! If I watch something on TV I want to see what is really there, not something added by computer!

Looksguywalker

So you don't want to see the score/time/teams/whose playing/substitutions on screen? Or does it just apply to the ads.?

Popcorn anyone?

peter_the_piper

I thought it was my telly playing tricks. Was there really a football match?

MarkBargain

Looksguywalker wrote: »

So you don't want to see the score/time/teams/whose playing/substitutions on screen? Or does it just apply to the ads.?

Popcorn anyone?

But those are clearly displayed for the benefit of the viewer and do not pretend to be something they are not, and they do not keep changing with every camera angle. Tonight kept changing between English animated ads, the fixed ads really at the stadium, and at one point Italian animated ads.

kermitfrog

MarkBargain wrote: »

But those are clearly displayed for the benefit of the viewer and do not pretend to be something they are not...

They're not pretending to be something they're not. The boards round the ground are specially designed to interact with broadcast technology to enable the broadcasters to provide paid advertising.

This is what pays for you to be able to watch the football.

Azari

kermitfrog wrote: »

This is what pays for you to be able to watch the football.

Really?

I think a lot of the people who pay Murdoch a fortune every month for sky sports thought that that was what was paying for them to watch football.

MarkBargain

It is an extra level of advertisting, during the game designed to flash and take your eye off the match, that didn't used to be there. England matches have always been on TV, so it's not a case that without these intrusive things the game would not be broadcast.

I thought it made the whole thing look false when the replays showed something different to the view during the live match, especially when it started interfering with how the players were displayed on screen.

paddyrg

Send anposted letter to the head of sport on the network explaining how the extra CG adverts were distracting and meant you found it harder to follow the game itself. Ideally give details of the times (eg around 75th minute) when players were disfigured, give times when italian ads came up, or dramatic moments when something distracting happened. If the head of sport gets some of these and watches the playback, you will probably find they agree and campaign for it to be less intrusive. You don't get to be head of sport without enjoying sport...

Dave_C_2

paddyrg wrote: »

You don't get to be head of sport without enjoying sport...

The fact that they are showing England football matches disproves that theory

Dave

kermitfrog

Azari wrote: »

Really?

I think a lot of the people who pay Murdoch a fortune every month for sky sports thought that that was what was paying for them to watch football.

No, if that was the case, Sky would not need to have advertising.

MarkBargain

kermitfrog wrote: »

No, if that was the case, Sky would not need to have advertising.

I am not sure Sky need to have it, but I think they choose to have it to boost their profits. Last year their pre-tax profits were £1.2bn.