price advertised- is this binding?

lj12345

I have just tried on a wedding dress that was priced (on the tag) at £314. The sales woman put it aside until Tuesday(4days) for me to pay the £100 deposit to keep it. After about 20 mins I recived a phone call and she said it was marked wrong and should have been £795. Do I have any rights as this was just a verbal agreement. 4 other people besides me saw the price on the dress

bigadaj

Have you paid a deposit yet, if so then you nave probably formed a definite contract and have a strong argument, if not then whilst you have witnesses then your argument is not so strong.

[Deleted User]

There is no obligation for them to sell you the dress at the ticket price.

If you had paid for it, there and then, then they wouldn't have a leg to stand on.

Only a gesture of goodwill would let them sell it to you at that price. Bearing in mind that's well over 50% of the actual price it's very unlikely.

lj12345

No i haven't paid the deposit. Was on the way to the bank to get the money out.

[Deleted User]

Alas, no luck then

opinions4u

It is illegal for them to mark the price incorrectly and they can be prosecuted for doing so.

But they don't have to sell the goods to you if they don't want to.

callum9999

opinions4u wrote: »

It is illegal for them to mark the price incorrectly and they can be prosecuted for doing so.

But they don't have to sell the goods to you if they don't want to.

Surely there has to be intent (or at least systematic problems that are ignored) for it to be illegal? I don't see how accidently putting the wrong price tag on the wrong dress, then correcting it before a sale is finalised, could be illegal.

Valli

You could always offer to meet them half-way and offer £555 for the dress
(or £554)

exel1966

Incorrect Pricing

Incorrect or misleading pricing information is a common cause for complaint and is covered in these regulations.
Firstly, you should be clear that shops are not legally obliged to sell you their products and reserve the right not to do so if they wish. This means that if you pick up something which is wrongly priced, you do not have a right to buy it at that price. Having said this however, it is still unlawful for shops and suppliers to display an item at a price which is different to the price requested at the point of sale. Exceptions to this are obvious mistakes where, for example, a TV is priced at £8.99 instead of £899.00. An action is also misleading if it includes the manner in which the price is calculated and whether the item is being marketed as ‘discount’ or ‘for a limited time only’ - when in fact it is not.

Where the price given does not include taxes, delivery charges or any additional surcharges such as handling or admin fees, this is considered to be a misleading omission.

As far as the civil law is concerned, the shop can refuse to sell the item at the lower price. The reason for this can be found in law of contract which says that by taking the item to the till, you are making an offer to buy at the price marked. The contract is not actually made until the shop accepts that offer, and it therefore follows that it is open to them to refuse to sell at that price.

The only way any illegality would come into it is if it could be proved that the store purposely incorrectly priced the goods to mislead the customer.

This is all known as 'Invitation to Treat'