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Using well known advertising slogans
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Rhymsta
Posts: 478 Forumite

Does anyone know the correct term for using a well known slogan but changing it to suit you own purpose? I thought it was paraphrasing but looked that up and it's not quite right. There is also plagurism but I think there must be another?
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Comments
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Parodying?0
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DirtPoorGuy wrote: »Parodying?
Yes that sounds about right!
There have certainly been plenty of parodies of the M&S slogan...0 -
plagiarising.0
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Parodying generally implies a send up of some kind, possibly with a satirical edge.
Plagiarism could also fit depending on the circumstance.
If, for example, Sainsbury's were to parody M&S, they would say something like "Don't just buy fresh fruit and veg, buy overpriced fresh fruit and veg from M&S", if they were plagiarising they would "Don't just buy fresh fruit and veg, buy Sainsbury's fresh fruit and veg"..0 -
Parodying generally implies a send up of some kind, possibly with a satirical edge.
Plagiarism could also fit depending on the circumstance.
If, for example, Sainsbury's were to parody M&S, they would say something like "Don't just buy fresh fruit and veg, buy overpriced fresh fruit and veg from M&S", if they were plagiarising they would "Don't just buy fresh fruit and veg, buy Sainsbury's fresh fruit and veg".
Yes - that's the conclusion I came to but you explained it better... Now I can plagiarise you.. Lol0 -
When it absolutely, positively, has to be a breach of copyright.
ba da ba ba ba, I'm stealing it0 -
How about....
that's Mazda Price!
and
Every Lidl Helps!0
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