We're aware that some users are experiencing technical issues which the team are working to resolve. See the Community Noticeboard for more info. Thank you for your patience.
📨 Have you signed up to the Forum's new Email Digest yet? Get a selection of trending threads sent straight to your inbox daily, weekly or monthly!

Using well known advertising slogans

Options
Rhymsta
Rhymsta Posts: 478 Forumite
Part of the Furniture Combo Breaker
Does anyone know the correct term for using a well known slogan but changing it to suit you own purpose? I thought it was paraphrasing but looked that up and it's not quite right. There is also plagurism but I think there must be another?

Comments

  • DirtPoorGuy
    DirtPoorGuy Posts: 651 Forumite
    Parodying?
  • Rhymsta
    Rhymsta Posts: 478 Forumite
    Part of the Furniture Combo Breaker
    Parodying?

    Yes that sounds about right!

    There have certainly been plenty of parodies of the M&S slogan...
  • prowla
    prowla Posts: 13,984 Forumite
    Part of the Furniture 10,000 Posts Name Dropper
    plagiarising.
  • Rhymsta
    Rhymsta Posts: 478 Forumite
    Part of the Furniture Combo Breaker
    prowla wrote: »
    plagiarising.

    My take on it is that plagiarising something is the right answer except when the intent is to poke fun at the original as well then parodying is correct.
  • RFW
    RFW Posts: 10,391 Forumite
    Part of the Furniture 10,000 Posts Photogenic Name Dropper
    Parodying generally implies a send up of some kind, possibly with a satirical edge.

    Plagiarism could also fit depending on the circumstance.

    If, for example, Sainsbury's were to parody M&S, they would say something like "Don't just buy fresh fruit and veg, buy overpriced fresh fruit and veg from M&S", if they were plagiarising they would "Don't just buy fresh fruit and veg, buy Sainsbury's fresh fruit and veg".
    .
  • Rhymsta
    Rhymsta Posts: 478 Forumite
    Part of the Furniture Combo Breaker
    RFW wrote: »
    Parodying generally implies a send up of some kind, possibly with a satirical edge.

    Plagiarism could also fit depending on the circumstance.

    If, for example, Sainsbury's were to parody M&S, they would say something like "Don't just buy fresh fruit and veg, buy overpriced fresh fruit and veg from M&S", if they were plagiarising they would "Don't just buy fresh fruit and veg, buy Sainsbury's fresh fruit and veg".

    Yes - that's the conclusion I came to but you explained it better... Now I can plagiarise you.. Lol
  • James_Lahey
    James_Lahey Posts: 478 Forumite
    When it absolutely, positively, has to be a breach of copyright.

    ba da ba ba ba, I'm stealing it
  • Rhymsta
    Rhymsta Posts: 478 Forumite
    Part of the Furniture Combo Breaker
    How about....

    that's Mazda Price!

    and

    Every Lidl Helps!
This discussion has been closed.
Meet your Ambassadors

🚀 Getting Started

Hi new member!

Our Getting Started Guide will help you get the most out of the Forum

Categories

  • All Categories
  • 350.9K Banking & Borrowing
  • 253.1K Reduce Debt & Boost Income
  • 453.5K Spending & Discounts
  • 243.9K Work, Benefits & Business
  • 598.8K Mortgages, Homes & Bills
  • 176.9K Life & Family
  • 257.2K Travel & Transport
  • 1.5M Hobbies & Leisure
  • 16.1K Discuss & Feedback
  • 37.6K Read-Only Boards

Is this how you want to be seen?

We see you are using a default avatar. It takes only a few seconds to pick a picture.