Using well known advertising slogans

Rhymsta

Does anyone know the correct term for using a well known slogan but changing it to suit you own purpose? I thought it was paraphrasing but looked that up and it's not quite right. There is also plagurism but I think there must be another?

DirtPoorGuy

Parodying?

Rhymsta

DirtPoorGuy wrote: »

Parodying?

Yes that sounds about right!

There have certainly been plenty of parodies of the M&S slogan...

prowla

plagiarising.

Rhymsta

prowla wrote: »

plagiarising.

My take on it is that plagiarising something is the right answer except when the intent is to poke fun at the original as well then parodying is correct.

RFW

Parodying generally implies a send up of some kind, possibly with a satirical edge.

Plagiarism could also fit depending on the circumstance.

If, for example, Sainsbury's were to parody M&S, they would say something like "Don't just buy fresh fruit and veg, buy overpriced fresh fruit and veg from M&S", if they were plagiarising they would "Don't just buy fresh fruit and veg, buy Sainsbury's fresh fruit and veg".

Rhymsta

RFW wrote: »

Parodying generally implies a send up of some kind, possibly with a satirical edge.

Plagiarism could also fit depending on the circumstance.

If, for example, Sainsbury's were to parody M&S, they would say something like "Don't just buy fresh fruit and veg, buy overpriced fresh fruit and veg from M&S", if they were plagiarising they would "Don't just buy fresh fruit and veg, buy Sainsbury's fresh fruit and veg".

Yes - that's the conclusion I came to but you explained it better... Now I can plagiarise you.. Lol

James_Lahey

When it absolutely, positively, has to be a breach of copyright.

ba da ba ba ba, I'm stealing it

Rhymsta

How about....

that's Mazda Price!

and

Every Lidl Helps!