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ActiveKids?

Anybody interested in this scheme (from Sainsburys)?

While it is free money for those registered, it seems like there are some rip-offs and traps along the way.

The biggest one I noticed was that they will swap 500 Nectar points, worth £2.50, for 50 Active Kids vouchers, valuing them at 5p each, and yet the values seem more like 1-2p/voucher. Presumably they then put this down on their balance sheet as a charitable donation, having written off the Nectar points (nominally 0.0001p/each, but basically as good as cash).

Anyone interested in, or has done, an analysis of the Active Kids scheme values?
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