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Web purchase price difference

I need some advise to pre-emp a situation which i feel may arise.
I saw some software advertised through Google's shopping pages and it was advertised by a company for £49.00 + £4.99 shipping next day. I waited in the next day and at 4pm I called to see where my purchase was to be told that it was out of stock (it said in stock when I ordered it). I had also noticed that the £54.00 price on their website had now been put up to £74.00 and when I questioned the girl on the phone about this, she said that because no money had yet been taken for the goods, they may charge me the £74.00 now but I would be told before hand so I could decide if I wanted to still continue with the purchase!
I have a email receipt for the purchase at £54.00.
My question is this: Can they now, before shipping the goods, charge me the higher amount even thought I have an email receipt saying so, and also, who can I complain to/threaten them with if they start being silly about this?? Thanks!

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