no wonder high street shops are going down the pan!!!!

bluenoseam

knightstyle wrote: »

Price of a game on line a few weeks ago was £22 from Game, price in Game shop on Christmas eve was £42.99 Even with all the overheads how do they justify that!

Manufacturing discounts, simple. The publisher of the game (lets just say for the sake of an example Uncharted 3: Drakes Revenge) knows it's coming up to Christmas, in an effort to increase sales of their game they negotiate with Game to offer a discounted price for a limited time to promote the game. Sales figures for the product duly inflated (thus likely clearing potential overstock of said product) the funding period for it ends on X date or after Y amount of units has been sold. (dependant on the publisher)

It's common in games retail for this to happen, it's also why you'll see bundles for consoles advertised with specific games - purely a marketing ploy by the publishers/manufacturers to get you to buy certain products. It's not strictly down to Game which products they can discount heavilly (for example you'll find that premium grade titles won't generally be discounted, or very many first-party Nintendo games) it's down to publishers & distrubutors so Game don't directly take too much of a hit.

Ever get the feeling i really should have got out of games retail much quicker than i actually did!

texranger

this as stated is to do with the manufacturers as another example of this is if you see the tesco advert 3 cases of beer for £20 they make it look as its their offer. go to Asda, Co-op, Morrisons, Sainsburys etc. they will all have the same deal as this is set by the distributor ands not the store. this happens in all retail sectors.

prowla

I bought a game from HMV earlier in the week, but hen I went to wrap it up I realised I'd picked up the xbox rather than Wii version. I went into town first thing in the morning and swapped it with zero hassle.

That's the benefit of using the high street.

The downside is that the day I bought it (and did a load more shopping), car parking cost me £9.

blue_monkey_2

I can understand that the OP is annoyed. I have found something on the GameStation website and have to go into town tomorrow to see if it is the same price there - a comment underneath it says that they are the same price instore. But I have tried to call them and it goes through to their call centre - who are closed. What shop does not want people calling to ask if they have something, the price and if it is in stock?

There is nothing worse than traipsing into town to find out something is £20 more there than online. Not everyone lives local to a store.