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Direct Marketing / Flyers
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Depending on the numbers you intend sending, it is worth talking to a DM company to see what discounts are available. For example, RM offer discounts for recyclable mail, advertising mail but most importantly, PRE SORTED mail can qualify for hefty discounts.
Some companies (Like ours!) pass a big chunk of this discount on..
It can make a BIG difference to your costs, (& therefore your ROI)
WRT the comparison costs, it is (IMHO) better not to NAME competitors specifically, but perhaps just state "best price available", or similar.
It is also worth thinking about having a professional company design the flyers too, it is a BIG expense to go to if you design something yoursleff that is not effective.
HTH
Dukesy0
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