Magazine subscription cover prices

Evilm

paddyrg wrote: »

How bizarre - I can't believe it is cost-effective to reprint/bind the magazine with 2 different covers for the sake of pennies - are we sure it's not just a balls up?

I've looked at several old subscription editions and they are all marked £1.40.

Two weeks in a row we have confirmed that the Retail version says £1.30.

I emailed the company and asked about the price difference (whilst reporting my missing issue):

Me: "This brings me to another matter: Why when I can purchase a copy in retail stores at £1.30 do your Subscription copies and Subscription website state the cover price as £1.40?"

Them: "We also wish to confirm that the full subscription price is greater that the sum of the cover price in order to consider costs of postage and packaging."

So they do admit they show the subscription price as higher than the Retail Cover Price. At first I wondered if it was a mistake or a price change but it isn't.

paddyrg

Blimey, who'd have thought it was worth the bother?!