Tesco Launching New Brands

Owain_Moneysaver

geordie_joe wrote: »

JenniO mentioned some names, including Oak Lane, which I did a search on. I found revues saying Oak Lane products are identical to Tesco Value products, including the price.

the bottle of Oak Lane mayonnaise in the fridge says "produced in Belgium for Tesco Stores Ltd" so it's a Tesco own-brand.

taxiphil

JenniO wrote: »

They already do 'Daisy' washing powder. Trattoria Verdi may also be one of theirs....other suspicions include Oak Lane, Mermaid Bay and Country Store.

Yes, this is the range I think the OP is asking about. Others in the range include:

Sun Grown long life orange juice
Eastmans crisps
Centennial nuts
All About Shine shampoo/haircare
Country Barn breakfast cereals
Sunsip fizzy drinks
Spring Force toilet roll
Claude cat food
The Curry Leaf cooking sauces & ready meals
Ryelands chocolate bars

They were launched nearly 3 years ago as part of the "Discount Brands at Tesco" campaign, in direct response to Aldi who also have these made-up brand names.

Pricewise, they sit between the Value range and the standard Tesco own brand, but I'm pretty sure they're identical in quality and ingredients to the standard Tesco own brand.

They do identify themselves as Tesco products on the back in small text, but never on the front.

frugal_shopper_2

This story was published on http://www.kantarretailiq.com it mentions a few brand names which are likely to appear.

31 May 2011 — Tesco to Launch New Brands

Tesco has announced that it will launch the first of its range of new brands in food and non-food over the next few weeks. Although the brands will be owned by Tesco, they will not use the Tesco brand itself. The retailer is expected to reveal more details shortly. Kantar Retail research shows that brands recently registered by Tesco include Choka Blok (ice cream), Lathams, Nutridog and Nutricat (all petcare), Muse (confectionery), Parade (household paper products), Parioli (food & drink), Streetwise (electronics), R3V5/REVZ and Carousel (toys), and KX and Joocie (drinks).

Tesco's F&F and Technika brands are set to be extended too according to this article.
http://www.bmssales.ie/news/marketing/tesco-launch-new-own-brands

geordie_joe

Owain_Moneysaver wrote: »

the bottle of Oak Lane mayonnaise in the fridge says "produced in Belgium for Tesco Stores Ltd" so it's a Tesco own-brand.

No, it's a brand produced by another company and only sold to Tesco. What I am talking about is Tesco producing it's own products under it's own brands with no mention of it being connected to Tesco on the packaging.

JenniO

Just saw on my Tesco online that nutricat, lathams and choka blok were listed and the prices were :eek:. Let's just say these are NOT discounted brands.....

geordie_joe

frugal_shopper wrote: »

This story was published on http://www.kantarretailiq.com it mentions a few brand names which are likely to appear.

Tesco's F&F and Technika brands are set to be extended too according to this article.
http://www.bmssales.ie/news/marketing/tesco-launch-new-own-brands

Thanks, that's exactly what I was talking about.

jumblejack

Whatever happened to the cheap sugar- "mr sugar"?

They stocked it for a few weeks and now it's disappeared.

thatguy1

Lathams Dog Food
http://www.lathamsdogfood.com
http://www.tesco.com/groceries/ProductBuylist/default.aspx?id=L00002826

Nutricat
http://www.nutricat.com
http://www.tesco.com/groceries/ProductBuylist/default.aspx?id=L00002827

Pariolo Italian Food
http://www.pariolicucina.com
http://www.tesco.com/groceries/product/search/default.aspx?searchBox=parioli

Don't forget they launched Chokablok ice cream a few months ago too http://www.chokablok.com/ http://www.tesco.com/groceries/ProductBuylist/default.aspx?id=L00002945

Miroslav

geordie_joe wrote: »

So maybe tesco just stick Oak Lane labels on some of their value range.

I guess it's to capture those who won't buy supermarket value range, but will buy it if it has a "brand name" on it.

One of their discount brands blocks of cheese had exactly the same nutritional value all the way down the list as the Tesco own brand, so i'm guessing you could be right. Was approx. £1 cheaper too.

No mention of Tesco on the discount brand from what I could find, but I may have missed it.

MrsBartolozzi

ThatGuy, I was reminded of this thread when i saw the Pariolo range in store last week and could find no mention on the pack of "made for tesco". I was a bit miffed that the price was more similar to that of Napolina than tesco's own. TBH if I wanted to pay £1.19 for 500g Italian pasta I would buy Napolina rather than a tesco wannabe (JMO).