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Tailored advertising

Sky are shortly going to be using 'tailored advertising', where they momitor waht you watch and show you adverts of products you might be interested in. You can opt out of it if you like. What are other's views on this - is it a good idea, what privacy concerns do you have, etc?

http://www.sky.com/helpcentre/personalisation-preferences/index.html
I consider myself to be a male feminist. Is that allowed?

Comments

  • You have been informed about what they plan to do and have the option to opt out. I can't see any problems with that.
  • googler
    googler Posts: 16,103 Forumite
    Part of the Furniture 10,000 Posts Name Dropper Combo Breaker
    Also, you chose to install a TV system where the digibox is (apparently) storing details of what you watch, and where the digibox is connected to a phone line which can relay those details back to the [STRIKE]Ministry of Information[/STRIKE] Sky Head Office.....

    Disconnect your digibox from the phone line or opt out.
  • Browntoa
    Browntoa Posts: 49,612 Forumite
    Part of the Furniture 10,000 Posts Name Dropper Photogenic
    ta...opted out
    Ex forum ambassador

    Long term forum member
  • bob_man_uk
    bob_man_uk Posts: 517 Forumite
    the iplayer does exactly the same thing, it takes what you watch and then suggests shows for you to watch that match... i dont think its a bad thing, adverts, now those are my biggest bug bear, if its anything like virgin medias "phorm" type snooping then opt out and never touch it.

    btw... doesnt your sky contract say you have to stay connected to the phone line?
  • Dave_C_2
    Dave_C_2 Posts: 1,827 Forumite
    It's an invasion of your privacy. Opt out.
    IANAL, but ideally it should be opt-in, where the default is that they don't spy on you without your permission.

    Just my 2d worth, Dave
  • surreysaver
    surreysaver Posts: 4,998 Forumite
    Part of the Furniture 1,000 Posts Name Dropper
    You have been informed about what they plan to do and have the option to opt out. I can't see any problems with that.

    Exactly - I do not have a problem with that - the NHS could learn a lot off Sky. I'm more interested in what other's thoughts are on being monitored on what you watch, rather than the way ther are being open and transparant about it.
    I consider myself to be a male feminist. Is that allowed?
  • prowla
    prowla Posts: 14,226 Forumite
    Part of the Furniture 10,000 Posts Name Dropper
    If it's anything like Anytime, then it won't be anything like what I regularly watch.
This discussion has been closed.
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