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Cheap Promotional Items

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Comments

  • paulofessex
    paulofessex Posts: 1,728 Forumite
    Have you got plenty of good quality photos of perhaps some of your service users using your facilites, they may assist in filling the table if you have some smallers ones to.
  • oldtoolie
    oldtoolie Posts: 750 Forumite
    edited 22 July 2011 at 11:41AM
    Hmm, I just noticed that the original post was back in May so I guess the event has passed. But I had already written this so I'll leave it.

    Seems to me that people are either in the market for your services or they are not. It isn't an impulse purchase and it isn't something that is a generic supplier such as a tyre dealer.

    So you need to reach the finite number of people attending the trade show who might actually be your customers. Many and probably most people attending the show are not potiential customers. It doesn't matter that they walk by your stand.

    You will have about ten seconds to show that you might be trustworthy and effective "care provider offering respite breaks for disabled people" You will have about a minute to take that further if they stop. If you have a cheap looking stand, people will think your services will be the same. (If they give me a 13p pen, what kind of lunch are they going to give my client?)

    So concentrate on your displays. It doesn't have to look glitzy but it must be nice. Ideally you need big, professional quality photos of your organisation at work. But why not a bulletin board with snapshots of happy clients enjoying themselves. You need blow-ups of thank you notes and recommendations from clients. You need a high-quality brochure for prospects (not the general public) to take away.

    You need to script and rehearse your 30 sec speech about your organisation. (thinking from their point of view) You need to write out the answers to possible questions visitors might have. Everyone on the stand needs to practice this so it doesn't sound rehearsed. Do you have tee-shirts that staff or clients wear? If so wear them and use some to decorate your stall.
  • There are many of good thing that you can use as promotional items. I think you have to use clothes as promotional items because people like to wear promotional clothes most.
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