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LEGO Price Increase- Staggering!

My son is starting to get into Lego in a big way and we recently visited a toy show in January where there was a Lego stand. Of the newer ranges are the Lego Ninjagos, Ninja based spinning battle tops and we ended up buying him one which he loves. On the stand they had a proper plastic arena for the battles to take place in, essentially a large plastic tray. When I enquired about the price, they said it wasn't released yet, but would be soon. We took a catalogue of products and when home saw the item and it was reasonably priced at £9.99.

I visited the online Lego store to see if the arena was released and avaialble, which it now is...price? £20.99!! 100% increase in less than 8 weeks!!:mad:

I have e-mailed Lego and they sent a hand-wringing reply stating raw materials increases have forced the change, yet suprisingly you can buy the same item from Lego in the USA for $19, a mere £11.

Why do these companies assume the British need to be ripped off constantly? I am waiting for a second reply from them, but I am staggered that firms can put on 100% increase within weeks of launching a product and advertising it in their catalogues.

Is there a consumer law against such increases?
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Comments

  • No there isnt.But you have to remember that the tax system in america is far different to ours and that we also have VAT which adds significantly onto the product.
    "If you no longer go for a gap, you are no longer a racing driver" - Ayrton Senna
  • vyle
    vyle Posts: 2,379 Forumite
    Part of the Furniture 1,000 Posts Combo Breaker
    It's like Nintendo when they were asked about why they rip the UK off with regards to prices.

    When the pound was strong: "The value of the pound is so high that things are more expensive for us to buy/produce there, and so we have to charge more."

    When the pound weakened: "The lower value of the pound means we're not making as much as we were, so we have to charge more."
  • vuvuzela
    vuvuzela Posts: 3,648 Forumite
    Your $19 example is incorrect, it isn't a 'mere' £11. At today's rate it is £11.67, but that is without tax - US prices are sales tax exclusive so if you use the UK's VAT rate then it works out to be £14. Yes there is still a big difference but not as much as you make out.

    And no, there is no consumer law against increases. If you don't want to pay what they charge, don't buy it from them.
  • Esqui
    Esqui Posts: 3,414 Forumite
    Try https://www.bricklink.com - a bit like eBay, but for Lego
    Squirrel!
    If I tell you who I work for, I'm not allowed to help you. If I don't say, then I can help you with questions and fixing products. Regardless, there's still no secret EU law.
    Now 20% cooler
  • paddyrg
    paddyrg Posts: 13,543 Forumite
    Of course lego is very expensive for a few pennies worth of plastic anyway, so it comes as no shock that it has gone from very high margin to very very high margin...
  • Flyboy152
    Flyboy152 Posts: 17,118 Forumite
    BusMadDave wrote: »
    My son is starting to get into Lego in a big way and we recently visited a toy show in January where there was a Lego stand. Of the newer ranges are the Lego Ninjagos, Ninja based spinning battle tops and we ended up buying him one which he loves. On the stand they had a proper plastic arena for the battles to take place in, essentially a large plastic tray. When I enquired about the price, they said it wasn't released yet, but would be soon. We took a catalogue of products and when home saw the item and it was reasonably priced at £9.99.

    I visited the online Lego store to see if the arena was released and avaialble, which it now is...price? £20.99!! 100% increase in less than 8 weeks!!:mad:

    I have e-mailed Lego and they sent a hand-wringing reply stating raw materials increases have forced the change, yet suprisingly you can buy the same item from Lego in the USA for $19, a mere £11.

    Why do these companies assume the British need to be ripped off constantly? I am waiting for a second reply from them, but I am staggered that firms can put on 100% increase within weeks of launching a product and advertising it in their catalogues.

    Is there a consumer law against such increases?

    Or you just get a Bey Blade arena for ten pounds at The Entertainer, or try amazon or E-bay.
    The greater danger, for most of us, lies not in setting our aim too high and falling short; but in setting our aim too low and achieving our mark
  • Flyboy152
    Flyboy152 Posts: 17,118 Forumite
    Esqui wrote: »
    Try www.bricklink.com - a bit like eBay, but for Lego

    Here you go
    The greater danger, for most of us, lies not in setting our aim too high and falling short; but in setting our aim too low and achieving our mark
  • Flyboy152
    Flyboy152 Posts: 17,118 Forumite
    vuvuzela wrote: »
    Your $19 example is incorrect, it isn't a 'mere' £11. At today's rate it is £11.67, but that is without tax - US prices are sales tax exclusive so if you use the UK's VAT rate then it works out to be £14. Yes there is still a big difference but not as much as you make out.

    And no, there is no consumer law against increases. If you don't want to pay what they charge, don't buy it from them.

    That's not strictly true, from a general perspective, it depends on what it is and when and where the price is increased.
    The greater danger, for most of us, lies not in setting our aim too high and falling short; but in setting our aim too low and achieving our mark
  • Flyboy152 wrote: »
    That's not strictly true, from a general perspective, it depends on what it is and when and where the price is increased.

    But a price shown is an invitation to buy not a god given right to buy at that price is it not?
    "If you no longer go for a gap, you are no longer a racing driver" - Ayrton Senna
  • Flyboy152
    Flyboy152 Posts: 17,118 Forumite
    But a price shown is an invitation to buy not a god given right to buy at that price is it not?

    I wrote:
    it depends on what it is and when and where the price is increased

    ..
    The greater danger, for most of us, lies not in setting our aim too high and falling short; but in setting our aim too low and achieving our mark
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