Lovefilm offers; Asda/Tesco/Sainsbury offers

Watch out! The Lovefilm free trials do not on their own qualify you for the extra freebee they offer. But they give the impression that they will. Read the terms and conditions; you usually have to pay for at least one rental month as well to get the extra. I think this is partly the fault of those voucher companies and cashback sites who send out such offers. I was given a whole list of conditions when I enquired why I had not received the £20 Amazon voucher.

Another example of these types of misleading adverts are the ones where you get £10 off if you spend at least £50 online in Asda/Tesco/Sainsbury - they fail to tell you its only on your 1st shop. You don't find out until you have read several pages - it should of course be made clear initially to save wasting people's time.
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