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Price excludes VAT

RobertinHerts · 2011-02-05 16:46:14

HMRC webite says: Prices advertised to the public in ordinary retail shops include VAT. No tax will be added to the price when you pay. This is a legal requirement. A store has 'Price excludes VAT' close to most prices, but there isn't any larger signage. How can I find out if this complies with whichever the law HMRC are…

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tomwakefield Posts: 8,036 Forumite

7 February 2011 at 8:06PM

derrick wrote: »

The ASA seem to agree with the OP, example from ASA adjudications HERE.

.

Maybe not the same scenario though

That judgement mentions a TV ad, which can be seen by trade and retail customers. It also quotes the ad

"For work and home at real trade prices..."

This ad, and therefore the company as a whole, is clearly focussed, in part, at retail customers, which may not be the case with the OP's scenario.

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Price excludes VAT

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