Internet Marketing Dissertation

stebiz

If anybody has done a dissertation in Internet Marketing or knows were I can access one for IDEAS ONLY would you please let me know. I really could do with a little bit of direction.

Really appreciate any help.

Stebiz

liz545

looking at some of the papers/debates on https://www.brandchannel.com gives some good ideas for issues in marketing. Also, have a browse of https://www.brandrepublic.co.uk (your uni may have a username/password so you can access more content)

Neither of these will give you actual dissertations, but there's lots of good info. Also, I highly recommend checking your uni library for past students dissertations - again, for IDEAS only! ;-)

SimonDance

Hello stebiz,

I hope you are well.

Firstly, I would add that your topic "internet marketing" is a little broad, and of course I dont know what else you have searched, but have you considered other keywords when conducting your searches?

Secondly, affiliate marketing has only been around of the last ten years, and I would be surprised if many theorist had written about it, not to mention PPC advertising with the likes of Yahoo and Google, which of course are still "new" in the academic world.

Perhaps you could look into the following keywords:

- PPC
- Digital Marketing
- Affiliate Marketing
- Affiliate Schemes
- E-commerce
- Buyer Behavior on the internet (mintel reports etc)
- Attitudes to online adverts

These are just off the top of my head, but I hope they help.

Our library (Northumbria, Newcastle) is fantastic, so if you are in the area, pop in and use the facilities.

regards,

Si

stebiz

Thanks to both of you for the time in replying. I'll look into both of your ideas.

Regards
Stebiz