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MSE News: Waitrose to price-match Tesco, as Ocado launches own range

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This is the discussion thread for the following MSE News Story:
"The pair are aiming to grow their market share in the fiercely competitive supermarket sector ..."
"The pair are aiming to grow their market share in the fiercely competitive supermarket sector ..."
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However, there are more Tesco stores around and I know that I can get the same product there as at Waitrose, and at the same price plus loyalty points !
Quit day job to run 3 businesses 08/02/2017
Started third business 25/06/2016
Son born 13/09/2015
Started a second business 03/08/2013
Officially the owner of my own business since 13/01/2012
True but Asda prices are not always lower.
I agree with the above statement.
I went shopping today and a lot of the branded items are priced at similar levels to the shop own brands. I came home with mostly branded items, which is most unusual for me.
For example, in Tescos at the moment, 2 bottles of Schwepps diet/lemonade comes to £1.70 on offer. They are £1.09 each yet in Waitrose they have a 'Price Match' label which reads "Tescos £1.09, Waitrose £1.05" and that they are cheaper then Tescos. NO THEY ARE NOT!!
I really feel annoyed that stores think we are that stupid to buy thier manipuative attempts to make us think we are saving- for those of us whom every penny counts, we know how much our food costs and most of the time know when we are being tricked into something. In the rare chances I'd fall for something like that I would end up so angry at the store I'd resent going back.
When will they start treating the customer as a human being rather then someone with a £ sign above their head?!
There is 2 different forms of marketing going on here.
As Waitrose ARE cheapest is you only want 1 bottle.
And Tesco ARE cheapest if you want more than one bottle.
But if you only went into Tesco to buy 1 bottle and came out with 2. Thats a completely different story!!!!!