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BE and Zen announce landline products to compete with BT

Following Zen's announcement, BE are also getting in on the act:
Two new operators are entering the phoneline market today with both BE and Zen announcing their landline products to compete with BT. This will allow consumers and businesses to buy a phone line direct from their favoured broadband provider rather than having to manage separate contracts with another company.

http://www.thinkbroadband.com/news/4337-be-and-zen-announce-landline-products-to-compete-with-bt.html

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