Can anyone explain rightmove performance stats?

olias

Hi,

I put my house on the market last week and have just had the following email concerning the stats from the Rightmove listing.

Rightmove Performance Data Last 6 days: Appeared in search results this many times:592 Appeared in property details this many times:44 Conversion rate*:7.4% Extra Detail Views**: 8

There is an explanation of what these mean in the email, but it is not clear. I think it means that 592 people have done a search whose results have included my property and of these 44 have actually clicked on and viewed my specific property details (7.4%), plus another 8 have viewed the details through other applications. Does anyone know if this is right?

If that is the case, does anyone have any experience or opinion on whether these stats sound good (a total of 52 specific viewings of my details in the first 6 days). By the way I have had one viewing as a result!

Thanks for any input.

Olias

olias

Bump please!

Any input from the daytime bods? Thanks.

Olias

Doozergirl

If they give you enough RM stats then you should have a comparison graph to the average. To help you compare. Or at least an average conversion % - I'd ask your EA to provide you with a bit more detail - it's definitely available and it's useful to know how you compare. I certainly wouldn't want to be lower than average.

My interpretation is that your house appeared as meeting someone's search criteria 592 times, 44 people clicked through and 8 people clicked through to something else - a brochure, floorplan, streetview etc.

tyllwyd

Our EA sends through those stats, and also the average for his agency (although there aren't many other houses in our price bracket on his books, so I don't think it necessarily compares). We found that the first week, and the week after we dropped the price, the number of views was double those in a 'normal' week. We got twice as many 'turns up in search results' but only half as many click throughs as you - I think that is going to depend a lot on your local area.

I haven't really found a huge use for these statistics, but if you keep a record over a few weeks you will see if interest in your house stays strong - if everything starts tailing off, that's probably a good hint that you should change something.

HxBro

I agree the stats aren't brilliant, I'd like to see information on search terms used to find the property and number of people saving the property, that would be more use. We got ours yesterday and due to lack of coming up in searches I've dropped the price down to the next price level, hopefully this will pull in more search results.

DaddyEarthworm

You're reading the stats correctly, but 'DoozerGirl's response is absolutely right.

As far as averages are concerned then you're not doing too badly, in fact through professional experience, I'd love to see a view rate around 7% on my Rightmove listings. The average will drop over time because people perform the same searches time after time, so you might want to keep your listing fresh, swapping the order of the images, switching the search page image from an exterior to interior picture. Also, try putting some of the key features on the listing in CAPS. It makes some of the benefits stand out and should get your click rate up - and that will help your number of viewings.