incorrectly priced goods

Esqui

Deliberately misleading pricing is illegal. Also, I'm not surprised that you checked adverts - an incorrect national press advert would be a nightmare for publicity if you turned down everyone who asked for it at that price.

somethingcorporate

Laz123 wrote: »

Tell that to MFI who found themselves up before the judge on numerous occasions for misleading pricing in the press. We had to check all the pricing right up until the presses began printing at 10pm the night before national press publication.

The test case you showed is POS (point of sale) and not an advertised price printed in the national press.

An advert (even in the national press) is still only an inducement and not a legally binding offer from the seller. The exception being some more wonderful case law Carlill V Carbolic Smoke Ball.

http://en.wikipedia.org/wiki/Carlill_v_Carbolic_Smoke_Ball_Company

Any examples of this MFI situation you are touting? I agree with Esqui that it is likely the PR issues with incorrect pricing rather than breaching advertising / retailing laws.