Help needed with new product we ship

james2005

lol this sort of thing

http://www.auracustom.com/gallery/school3.jpg

radiohelen

Why aren't you targetting radio stations? I've worked in some that have really grotty looking kit. It gets used 24/7 in the big stations and they had a real panic on when swine flu was around.... you just need to get the engineer's on side!

patman99

There are already plenty of mic/headphone sanitizers out there. What makes yours any different?.

barrymung

james2005 wrote: »

lol this sort of thing

http://www.auracustom.com/gallery/school3.jpg

Are those things really only £5k-£8k?

Interesting...

bigcatman

patman99 wrote: »

There are already plenty of mic/headphone sanitizers out there. What makes yours any different?.

Agreed, there are lots of so called "cleaning" solutions, but all of these are wet wipes which have isopropyl the active ingredient.
Our product is a foam based (the others are a cloth), and is does not have not have isopropyl as the active ingredient.
Independent test's have been carried out on the product in the US and have been proven that the it kills 99.99 percent of viruses (including H1N1).
As regards price per application, our product works out at less than 1p whilst others are a little more.
We are also shipping the product to international bands and artist's which proves that our product is recognised within the touring market (I've just shipped some to Eric Clapton's sound engineer the other week)
Any other questions about the product, just ask away.

bigcatman

radiohelen wrote: »

Why aren't you targetting radio stations? I've worked in some that have really grotty looking kit. It gets used 24/7 in the big stations and they had a real panic on when swine flu was around.... you just need to get the engineer's on side!

We have been trying to get into the market as I'm an ex radio presenter, but it's trying to get it into the stations due to the fact that nearly all of them are part of a group of a stations and you have to go to head office (which we have done) which is hard enough as it is.
We've sent the info, and chased them up and they say they will buy and it never materialises.

dharm999

If it was me, I would do the following:

Target local schools/colleges/drama groups/radio stations/music shops/recording studios/record companies (if any are local) - call them, visit and then give them a freebie to try the product
Try to find alternative markets for the product - can it be used to disinfect other similar things, so widening your market?
Send free samples to lots of recording artists, record companies, venues that stage concerts, companies that hire out equipment for concerts, record producers (how about sending a free sample to Simon Cowell?!)
Are there any companies that produce a catalogue of equipment for hire? Approach them, see if they will stock your product.
Is there a trade magazine? If so approach them, can you offer them some samples to review and to give away in a competition?

After I had sent the samples, follow up with phone calls, to see what the reaction is and are they interested in buying the product? Just keep plugging away. Be very clear about what makes your product better than what is currently available? Can it be used as a general cleaning product, if so, approach cleaning companies.

patman99

Is it safe to use on telephone handsets?. That could be a whole new, and as yet, un-tapped market.
Have you thought about call centres?, they must have plenty of headsets that need cleaning on a regular basis.